Saie Climbs Aboard With The Boldest Climate Initiative Yet
Introducing The Saie Climate Initiative
Beauty In (Climate) Action
Saie was created on the premise that doing good and feeling good are the cornerstones of true beauty. Committed to enhancing the wellbeing of both people and the planet, Saie is now taking a bold step forward by launching the The Saie Climate Initiative. This initiative marks a significant commitment in the beauty industry that aims to inspire positive actions for both humanity and our Earth.
The Founder’s Personal Connection
Founder and CEO Laney Crowell recalls her early life adventures hiking in the mountains, where her parents instilled in her a sense of environmental responsibility. They taught her the importance of leaving nature cleaner than you found it. This foundational belief has shaped Saie’s mission. "My hope is that this unprecedented commitment inspires the beauty industry to tackle the staggering 120 billion pieces of plastic we produce each year," she shares. Laney believes addressing our plastic addiction begins with concerted efforts from the industry.
The Three-Pronged Approach
The Saie Climate Initiative takes a direct path in combating climate change through a clear three-pronged strategy:
- OUR GOAL TO ACHIEVE CARBON NEUTRALITY: Saie is committed to eliminating and offsetting our carbon emissions across the entire supply chain, with a target of reaching net zero by 2039. Instead of waiting for permission to implement change, Saie is establishing new standards for the industry and inviting others to join in.
- COLLABORATION WITH REPURPOSE: This partnership focuses on recovering 5 million pounds of verified plastic over three years, taking action in various countries. By actively engaging in cleanup efforts, Saie addresses the urgent issue of plastic pollution and its negative effects on communities while uplifting women through empowerment initiatives. The commitment includes:
- Providing waste management services to 50,000 individuals.
- Enhancing the livelihoods of 2,000 women with improved income, healthcare, and social security.
- Transforming hard-to-recycle plastics into valuable community amenities.
- Safeguarding critical habitats, such as vital whale nursing grounds.
- SUPPORTING FEMALE LEADERS: Recognizing that women and children bear the brunt of climate change, Saie formed an all-women board of experts to steer and inspire the initiative.
Under the expert guidance of Laney Crowell, Co-founder Svanika Balasubramanian from rePurpose Global, and cleaner beauty advocate Sydney Feeter from Sephora, the initiative is poised for impactful change.
The Urgency for Change
The beauty industry, which produces around 120 billion packaging units yearly, mainly relies on non-recyclable plastics. This plastic pollution threatens our ecosystems, harms marine life, fills our landfills, and introduces toxic microplastics into our food and bodies. The pressing need for radical change is undeniable. A sustainable beauty industry is essential for our collective future.
Saie's Ongoing Commitment to Sustainability
In alignment with their new initiative, Saie has also released its very first annual 2023 Sustainability Report, highlighting their ongoing efforts and commitment to transparency.
About Saie
Saie is a clean and performance-driven makeup brand, emphasizing positivity for both people and the planet. Founded by industry veteran Laney Crowell, Saie aims to challenge beauty standards with high-performance products that are sustainably packaged. Known for its signature lilac packaging and innovative formulas, Saie's offerings promote clean beauty without compromise. You can find Saie products at Saiehello.com, Sephora.com, and in Sephora locations across North America.
About rePurpose Global
rePurpose Global stands as a leader in courageous efforts to combat plastic waste. By connecting companies, consumers, and policymakers, they actively seek solutions to the plastic waste crisis through innovative strategies across the entire circular economy. Their initiatives have successfully recovered over 63 million pounds of plastic waste, enhancing waste management systems and positively affecting communities worldwide.
Frequently Asked Questions
What is the Saie Climate Initiative?
The Saie Climate Initiative is a bold commitment by Saie to tackle climate change through actionable strategies that promote sustainability in the beauty industry.
How does Saie plan to achieve carbon neutrality?
Saie aims to eliminate and offset its carbon emissions across its supply chain by 2039, setting a new industry standard in sustainability.
What partnership is Saie involved in for plastic recovery?
Saie has partnered with rePurpose Global to recover 5 million pounds of verified plastic in various regions, enhancing waste management and women's empowerment.
Who leads the Saie Climate Initiative?
An all-women board of experts, including Saie's founder and professionals from rePurpose Global and Sephora, provides guidance for the initiative.
Why is sustainability important in the beauty industry?
The beauty industry generates significant plastic waste that harms the environment. Sustainability is critical to address these challenges and protect our planet for future generations.
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