Quad Partners with Google Cloud for Innovative AI Solutions
Quad Collaborates with Google Cloud for AI Innovations
Quad/Graphics, Inc. (NYSE: QUAD), a leader in marketing experiences, has announced a groundbreaking collaboration with Google Cloud. This partnership aims to harness the power of Google Cloud's advanced cloud services to build a robust platform that enhances data, innovation, and personalization. By doing so, Quad is set to redefine how advertisers engage with their customers both online and offline.
Enhancing Marketing Solutions through AI Technology
With the integration of Google Cloud's capabilities, Quad is enhancing its proprietary data structure. The synergy between Quad's resources and Google’s extensive artificial intelligence (AI) optimization tools allows for the rapid creation of personalized marketing content across diverse channels. Brands will benefit significantly from services such as image generation, content creation, translation, and layout design, addressing essential challenges in managing expansive product catalogs and varied audience demographics.
Leading the Charge in a New Marketing Era
"Innovation is central to our ethos," stated George Forge, Senior Vice President of Client Technology and Product Development at Quad. This sentiment underscores their commitment to being at the forefront of AI advancements within the marketing space. Through this partnership, Quad is not only enhancing targeting capabilities but also transforming how brands engage with consumers, ensuring that the unique voice of each brand shines through even with AI-generated content.
Google Cloud's Vision for Transformative Experiences
Michael Clark, President of North America at Google Cloud, expressed enthusiasm for the collaboration, highlighting the mission to accelerate digital transformation for organizations. Through Quad's solutions, clients are poised to deliver more personalized and impactful experiences to their customers. This collaboration signifies a new wave of marketing that prioritizes customer connection and engagement.
Leveraging Experience to Refine Data Strategies
Quad's performance and understanding of U.S. households is a key advantage. Their extensive data stack engages with over 92% of U.S. households, aggregating billions of verified data points across an 18-month span. This rich repository showcases audience interests and preferences, enabling marketers to craft tailored messaging and optimize their engagement strategies. By implementing Google Cloud's AI capabilities, Quad enhances its data-driven marketing approaches, delivering actionable insights for clients.
Fostering Transparency and Efficiency in Campaigns
Joshua Lowcock, President of Quad Media, spoke to the significance of providing transparent data solutions for marketers. By leveraging the combined strengths of AI technology and Quad's household insight, clients will have clearer visibility into their target audiences, enhancing the efficiency of their marketing budgets. This transparency is essential for maximizing ROI on advertising investments.
AI-Driven Offerings Set to Launch Soon
As Quad integrates Google Cloud's technologies into its operations, it is also focusing on enhancing its internal workflows. More than 1,000 employees at Quad are currently utilizing various AI solutions to optimize productivity, reduce costs, and enhance performance. Excitingly, the company plans to roll out its new AI-driven solutions to clients in the coming months, setting the stage for a remarkable transformation in marketing practices.
About Quad
Quad (NYSE: QUAD) is dedicated to providing unparalleled marketing insights and solutions that create direct connections between brands and consumers, whether through physical or digital channels. The company prides itself on its innovative capacity, utilizing state-of-the-art technology to streamline marketing complexities and facilitate seamless interactions within customer journeys. Quad customizes its strategies according to client objectives, thereby improving campaign effectiveness and maximizing investments.
Employing approximately 13,000 people across 14 countries, Quad caters to around 2,700 clients, including prominent corporations across diverse industries, such as retail, financial services, and health. Notably, Quad ranks among the nation's largest agency companies and is recognized for its full-service media and creative agencies.
Frequently Asked Questions
What does the collaboration between Quad and Google Cloud entail?
The partnership focuses on integrating Google Cloud's AI capabilities into Quad's marketing solutions, enhancing personalization and efficiency for their clients.
How will AI impact Quad's marketing solutions?
AI will enable Quad to create highly personalized content at scale, addressing complex marketing challenges and improving campaign effectiveness.
What advantages does Quad's data stack offer?
Quad's data stack engages a vast number of U.S. households, providing deep insights into customer preferences, which enhances targeted marketing approaches.
When can clients expect to see the new AI-driven offerings?
Quad plans to launch its AI-driven solutions for clients in the months following this announcement.
Who can I contact for more information about Quad's services?
For inquiries, you can reach Jennifer Wasmer at 203-522-1699 or email her at jawasmer@quad.com.
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