PUMA Enhances Leadership with New CFO Markus Neubrand
PUMA Strengthens Leadership Team with CFO Appointment
Sportswear giant PUMA is making a significant change in its leadership lineup by appointing Markus Neubrand as its new Chief Financial Officer (CFO). This transition is set to take effect on October 1, 2024, as the company continues to navigate the dynamic landscape of the sports industry.
Markus Neubrand's Extensive Background
Markus Neubrand, aged 48, comes to PUMA with a wealth of experience in financial leadership roles. His most recent position was as CFO of GUESS? Inc., where he played a crucial role in driving the company’s financial strategies. Before that, he was the Group CFO at the luxury fashion brand MCM Worldwide, and he also held high-ranking financial positions at HUGO BOSS in the Americas region.
Responsibilities at PUMA
In his new role, Neubrand will be responsible for overseeing essential areas such as Finance, Investor Relations, Legal, IT, and Business Solutions. His diverse background in financial planning and operations is expected to contribute significantly to PUMA's strategic initiatives.
Leadership Statements on the Transition
The excitement surrounding Neubrand’s appointment has been echoed by PUMA’s CEO, Arne Freundt. He expressed his enthusiasm about Neubrand’s industry knowledge and operational experience, stating that Markus's people-first approach aligns perfectly with PUMA’s values. Freundt noted, “We are excited to welcome Markus to PUMA. He is an experienced finance executive with significant operational, financial planning, and capital markets expertise.”
Freundt also took the opportunity to acknowledge Hubert Hinterseher, the outgoing CFO, for his two decades of dedicated service to PUMA. Hinterseher's resignation comes on the heels of mutual agreement, with his last working day slated for December 31, 2024.
Leadership Continuity
The transition period is designed to ensure that there is a seamless handover of responsibilities, with Hinterseher committing to support Neubrand until he officially takes over. Héloïse Temple-Boyer, Chair of the Supervisory Board, also recognized Hinterseher's efforts by stating, “I would like to thank Hubert for his efforts and contributions to the company’s success.”
Looking Ahead: The Management Board
Effective October 1, 2024, PUMA’s Management Board will consist of four dynamic leaders: Arne Freundt as CEO, Markus Neubrand as CFO, Maria Valdes as Chief People Officer (CPO), and Anne-Laure Descours as Chief Sourcing Officer (CSO). This diverse leadership team is poised to guide PUMA into its next growth phase, focusing on innovation and expansion.
PUMA: A Global Leader in Sportswear
PUMA has long been recognized as one of the leading sports brands globally, with a commitment to designing, developing, and marketing high-quality footwear, apparel, and accessories. For over 75 years, the company has made significant contributions to the world of sport and culture.
PUMA continues to innovate its product lines across various categories, including Football, Running, Training, Basketball, Golf, and Motorsports. The brand collaborates with top designers and partners to merge sports influences with urban culture and fashion trends.
Headquartered in Herzogenaurach, Germany, PUMA distributes its products in more than 120 countries and employs approximately 20,000 individuals worldwide. The company also owns notable brands such as Cobra Golf and stichd, further solidifying its status in the sports apparel market.
Frequently Asked Questions
Who is the new CFO of PUMA?
Markus Neubrand has been appointed as the new Chief Financial Officer of PUMA.
When will Markus Neubrand start his role as CFO?
Markus Neubrand will officially assume his role on October 1, 2024.
What was the position of Markus Neubrand before joining PUMA?
Before joining PUMA, Neubrand served as the CFO of GUESS? Inc.
Who will replace Hubert Hinterseher as CFO?
Markus Neubrand will succeed Hubert Hinterseher as PUMA's CFO.
What does PUMA focus on in its product ranges?
PUMA focuses on performance and lifestyle products across multiple categories, including football, running, basketball, and more.
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