Performance Brokerage Services Facilitates Harley-Davidson Sale

Performance Brokerage Services Facilitates Harley-Davidson Sale

Performance Brokerage Services, recognized as the leader in dealership buy-sell activities, has announced a significant transaction—the sale of Cox's Harley-Davidson to Carson Baker. This family-owned dealership has become a staple in the community, making this acquisition an important step in its ongoing legacy.

A Legacy in Motorcycling

Cox's Harley-Davidson, founded in 2006, has been run by Jan Cox and has garnered a strong customer base over the years. In a heartfelt message, Jan expressed gratitude for the loyal clientele and community members who supported the dealership throughout its journey. "We tailored our services to riders from various regions and wish the new owner continued success in serving these customers,” she reflected.

History of Cox's Family in Motorcycling

The Cox family's journey in the motorcycle industry began in 1961 when Jan's father-in-law, Recil Cox, established Cox's Harley-Davidson in Asheboro. This original dealership has proudly maintained its status as the longest-running family-owned Harley-Davidson dealership in North Carolina. Over time, the Cox family has built a legacy based on service and community engagement, which has set a standard in the industry.

Impact of Performance Brokerage Services

In the last five years alone, Performance Brokerage Services has facilitated the sale of over 300 dealerships, solidifying its position as the highest volume dealership brokerage firm in North America. George C. Chaconas, Senior Partner, and Courtney A. Bernhard, Partner of Harley-Davidson & Powersports Division, played instrumental roles in this recent sale.

Insights from George C. Chaconas

Reflecting on this important transaction, George shared, "In 2015, I had the distinct pleasure of aiding the Cox family with the sale of another Harley-Davidson dealership. After maintaining communication, we were able to arrange for Jan's upcoming retirement after nearly two decades of dedicated service.” He emphasized the honor it was to represent the Cox family and aid in selling to Carson Baker, who operates Baker VTwin2.

Carson Baker's Journey in the Powersports Industry

Carson Baker, a lifelong motorcycle enthusiast, received his first bike at a young age and cultivated a passion for motorized vehicles through his upbringing on a family farm. After completing his education at Coastal Carolina University, Carson worked at his family’s Chevrolet dealership but soon decided to follow his heart into the powersports world.

Carson’s Expansion in the Business

In 2014, he founded Baker American Cycles, which has grown through numerous acquisitions, including operations in Fayetteville and Wilmington as well as a Harley-Davidson dealership. Carson stated, "This transaction marks my second acquisition of a Harley-Davidson store with the help of George and Courtney. Their professionalism was pivotal in making this happen. I eagerly anticipate future growth alongside them.”

The Future of Cox's Harley-Davidson

Following the sale, Cox's Harley-Davidson will be rebranded as Dog House Harley-Davidson while continuing its operations at the same location. This is a hopeful new chapter for both the new ownership and the community that has remained loyal to the dealership over the years.

About Performance Brokerage Services

Performance Brokerage Services, headquartered in Irvine, California, excels in dealership buy-sell activities across various sectors, including automotive and powersports. With over three decades of experience and a remarkable closing rate, the firm stands as a trusted advisor in the industry. Their unique approach ensures transparent and client-focused transactions, a service model designed to benefit all stakeholders.

Frequently Asked Questions

What is Performance Brokerage Services?

Performance Brokerage Services is a leading brokerage firm specializing in the buy-sell activities of automotive and powersports dealerships.

Who were involved in the sale of Cox's Harley-Davidson?

George C. Chaconas and Courtney A. Bernhard from Performance Brokerage Services were the exclusive sell-side advisors for the transaction.

What changes will happen to Cox's Harley-Davidson?

The dealership will be renamed Dog House Harley-Davidson and will continue operating at the same location.

Who is Carson Baker?

Carson Baker is the new owner of Cox's Harley-Davidson, with a rich history in motorcycling and a successful business portfolio in powersports.

How does Performance Brokerage Services ensure a successful transaction?

They provide complimentary estimates of value without upfront fees and operate on a success-based fee structure after closing a deal.

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