Patron Points Expands Loyalty Services for Circle K Franchisees
Patron Points Partners with Circle K and Kangaroo Express
Patron Points, Inc. has announced a significant collaboration with Alimentation Couche-Tard, which will allow them to provide tailored tobacco loyalty and scan data services to Circle K and Kangaroo Express franchisees. This exciting development means that over 300 franchised locations will now have the capability to implement innovative loyalty promotions for tobacco products and join digital trade programs facilitated by prominent tobacco brands.
Enhancing Customer Value with Loyalty Programs
According to Greg Dean, the Director of Domestic and International Marketing at Circle K Worldwide Franchise, this partnership opens up a world of opportunity for franchisees. "With Patron Points, all of our Passport point-of-sale stores are now able to participate in Altria Tier 3 and RJR digital loyalty incentive programs. This means they can offer exceptional value in the tobacco category while also providing unique CPG (consumer packaged goods) loyalty savings to their customers," he stated, highlighting the importance of these offerings in enhancing customer satisfaction.
Continuous Support and Innovations
Erik Ogren, President of Patron Points, expressed enthusiasm for this partnership. "We are honored that Couche-Tard has chosen Patron Points as their tobacco loyalty program provider for these franchised stores. We look forward to delivering our world-class customer support alongside unique promotional offerings. Our aim is to facilitate these stores in delivering personalized tobacco and nicotine savings, particularly with programs like Altria P+,” he said.
About Patron Points, Inc.
Founded in 2004 by Erik Ogren, Patron Points, Inc. has established itself as a leader in loyalty applications specifically designed for convenience stores. Their offerings also include scan data analytics and mobile app solutions, all aimed at helping store owners retain their existing customers while efficiently acquiring new ones. By implementing strategic loyalty programs, they ensure that convenience store operators are well-equipped to meet the evolving demands of consumers.
Frequently Asked Questions
What is the main service provided by Patron Points?
Patron Points offers loyalty and scan data services, particularly tailored for the tobacco industry, to franchise locations.
How many Circle K and Kangaroo Express locations will benefit?
Over 300 franchised locations will benefit from the loyalty programs and digital trade offers.
What brands are involved in the loyalty programs?
Franchised stores will participate in loyalty programs from major tobacco brands like Altria and RJ Reynolds.
What is the goal of Patron Points for their clients?
The goal is to offer exceptional customer retention tools and innovative loyalty applications to store owners.
When was Patron Points founded?
Patron Points was founded in 2004 with the aim of enhancing convenience store loyalty solutions.
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