Pacific Foods Partners with Matty Matheson to Embrace Sundays
Transforming Sundays with Pacific Foods and Matty Matheson
Pacific Foods, known for its organic and high-quality products, has recently initiated an exciting campaign titled #TGISunday. This initiative is designed to help individuals combat the often dreaded "Sunday Scaries," through engaging culinary content. Partnering with celebrity chef Matty Matheson, Pacific Foods aims to shift the end-of-week anxiety into a festive culinary experience.
Understanding the Impact of Sunday Scaries
Surveys indicate that many individuals feel significant apprehension as the week comes to a close. Statistics reveal that on average, people encounter these unsettling emotions a staggering 36 times a year, often starting on Sunday afternoons. It's common for the feelings of dread to begin around the late afternoon, which can lead to a total of over 200 hours annually spent under stress as they approach Monday.
Finding Joy in Cooking
Interestingly, cooking has been identified as a soothing activity for many, with over 30% of people reportedly enjoying meal preparation on Sundays. In response, Pacific Foods is stepping in to provide comforting recipes that can ease anxieties. Through the #TGISunday series on their website, they are set to share easy-to-follow recipes that celebrate the restorative power of cooking and the joy it can bring to their customers' Sundays.
Matty Matheson's Culinary Enthusiasm
Matty Matheson, with his vibrant personality, aims to infuse excitement into Sunday cooking. He wishes to change the narrative around Sundays from a day of stress to a day filled with culinary fun and creativity. Matheson expresses a desire for Sundays to be about enjoying cooking rather than seeing it as a chore. His mantra emphasizes the significance of creating delightful meals that nourish the soul.
Recipes and Community Engagement
Among the delightful recipes featured in the series is Matheson’s signature Spicy Shrimp Pasta Bake. This dish, along with many others, will be introduced as part of the culinary content available on social media. Customers will be encouraged to share their culinary creations using Pacific Foods products, thereby building a community around the #TGISunday initiative. Additionally, participants will have a chance to win unique prizes like custom-illustrated soup mugs designed by Pacific Foods in collaboration with Matheson.
Support from Pacific Foods Leadership
Erika Jubinville, who leads the marketing efforts at Pacific Foods, expressed enthusiasm for the partnership with Matheson, noting his ability to inspire creativity and fun within the cooking process. By working together, they hope to motivate consumers to explore new culinary avenues and discover the versatility of Pacific products in their kitchen endeavors.
About Pacific Foods
Founded in 1987, Pacific Foods has established itself as a leader in organic foods, focusing on quality ingredients and sustainable practices. The brand was acquired by Campbell Soup Company in 2017, which has a long legacy of connecting people with food they love. Campbell (NASDAQ: CPB) has had a presence in food production for over a century, and with Pacific Foods' expertise, they continue to cater to consumers' evolving tastes while ensuring sustainability in operations.
Frequently Asked Questions
What is the #TGISunday series?
The #TGISunday series is an initiative by Pacific Foods and Matty Matheson to help individuals overcome Sunday anxieties through enjoyable cooking experiences.
How can I participate in the #TGISunday series?
You can join in by following along on social media, sharing your recipes using Pacific Foods products, and entering contests for unique prizes.
What recipes are included in the series?
One of the featured recipes is Matty Matheson’s Spicy Shrimp Pasta Bake, along with other comforting and tasty dishes.
Why do people experience the "Sunday Scaries"?
This phenomenon is often caused by the anticipation of the workweek ahead, leading to feelings of anxiety and dread as Sunday evening approaches.
What is the philosophy behind cooking shared by Matty Matheson?
Matty believes that cooking should be an enjoyable and creative process rather than a stressful obligation, highlighting the joy it brings to both cooks and those they feed.
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