MindgruveMacarta and EMARKETER Revolutionize Retail Media Data
MindgruveMacarta Partners with EMARKETER
In an innovative move marking the evolution of retail media in Latin America, MindgruveMacarta, a leading global performance marketing and data-tech agency, has joined forces with EMARKETER as one of its first retail media data partners in LATAM. This collaboration is expected to significantly enhance the insights available in the industry, allowing brands to harness data-driven strategies to navigate the changing landscape of retail media.
Empowering Brands with Data Insights
Brands are increasingly recognizing the importance of data in their marketing strategies, especially in the evolving world of digital retail. As part of this partnership, MindgruveMacarta will share its extensive retail media data with EMARKETER, providing benchmarks that brands can use to evaluate and refine their strategies. Mike Hodges, the President of MindgruveMacarta, expressed pride in being among the first agencies to contribute to EMARKETER's retail media data initiatives in LATAM.
Commitment to the Retail Media Landscape
The partnership with EMARKETER not only showcases MindgruveMacarta's commitment to excellence but also highlights its expertise in the retail media domain. The agency's substantial influence within the LATAM market equips EMARKETER with valuable insights that enhance their analytics and trend reports. As retail media continues to grow, this collaboration emphasizes the necessity for accurate and actionable data.
Insights from the Retail Media Trends Report
Recently, data provided by MindgruveMacarta was featured in the EMARKETER Q1 LATAM Retail Media Trends Report. This comprehensive report offers a detailed appraisal of current retail media trends across Latin America, enriched by the real data sourced from MindgruveMacarta. The report acts as a vital tool for brands seeking to understand and capitalize on emerging trends in this rapidly growing market.
Significance of Collaborative Efforts
As Monica Peart, SVP of Data Products at EMARKETER, notes, the collaboration with industry leaders like MindgruveMacarta is crucial in grasping the evolving dynamics of the retail media landscape. With retail media expanding rapidly, access to comprehensive data from a range of trusted sources enables brands to gather the actionable intelligence needed to adapt successfully.
About MindgruveMacarta
MindgruveMacarta was born from the merging of Mindgruve, Macarta, and Icon Commerce. This global agency is dedicated to accelerating business growth through performance marketing, retail media, and data technology. With a team of over 300 experts, MindgruveMacarta harnesses creative, data-driven marketing and commerce strategies, delivering integrated solutions tailored for global brands. Their diverse team includes strategists, creatives, media experts, data scientists, and engineers, all passionate about driving growth.
Frequently Asked Questions
What is the significance of the partnership between MindgruveMacarta and EMARKETER?
This partnership serves to enhance the availability of retail media data in Latin America, helping brands leverage insights to refine their strategies.
How will brands benefit from using the data provided by MindgruveMacarta?
Brands will be able to benchmark their performance effectively and gain actionable insights to support their marketing efforts in the retail media landscape.
What types of data will MindgruveMacarta share with EMARKETER?
MindgruveMacarta will share extensive retail media data that will inform EMARKETER's analysis and report on market trends, providing benchmarks for performance evaluation.
How does this partnership align with current retail media trends?
The collaboration aligns with the growing demand for data-driven insights in retail media, an area experiencing rapid growth in Latin America.
What is the mission of MindgruveMacarta as a company?
MindgruveMacarta's mission is to accelerate business growth for global brands through innovative, data-driven marketing and comprehensive retail media solutions.
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