Mercury Marine's Exclusive Supply Agreement with Axopar Boats

Mercury Marine and Axopar Boats Join Forces for a Five-Year Agreement

Mercury Marine, a prominent player in marine propulsion systems and a division of Brunswick Corporation (NYSE: BC), has taken an exciting step forward by establishing a new five-year exclusive supply agreement with Axopar Boats. This collaboration, a result of a decade-long partnership, reaffirms both companies' commitment to reshaping the boating experience for enthusiasts around the globe.

Strengthening a Successful Partnership

John Buelow, president of Mercury Marine, expressed his enthusiasm regarding the renewal of this partnership. He stated, "Our partnership with Axopar is built on mutual respect and a shared dedication to innovation.” This sentiment highlights the strong bond between the two companies, as they work together to push boundaries in the marine industry.

Synergy of Performance and Design

The synergy of Mercury Marine’s high-performance outboard engines with Axopar’s award-winning boat designs has set a new benchmark for reliability and enjoyment on the water. The integration of cutting-edge technology ensures that every outing is not only exhilarating but also safe and sustainable.

Exclusive Power Choice for Axopar's Fleet

With the renewal of this agreement, Mercury outboards will continue to be the exclusive power option for Axopar's expanding range of vessels. This partnership strengthens a shared commitment to delivering exceptional performance while advancing sustainability efforts in the boating sector.

Innovative Showcases at Major Events

Mercury Marine's engines have powered Axopar boats at significant boat shows across the globe. From Europe to North America, they have consistently showcased the finest in marine engineering and design, drawing enthusiasts and industry professionals to witness their latest innovations. Notably, Axopar plans to unveil the much-anticipated Axopar 38 at the prestigious Dusseldorf Boat Show, featuring twin Mercury 350hp V10 outboards. This reveals the next level of performance and design for discerning boaters worldwide.

About Mercury Marine

Mercury Marine, headquartered in Fond du Lac, Wisconsin, stands as the leading manufacturer of recreational marine propulsion engines. As a division of Brunswick Corporation (NYSE: BC), the company provides not only engines but also boats, services, and parts for various marine applications. Mercury is committed to empowering boaters with reliable products supported by exceptional customer service. Their industry-leading portfolio includes a range of products such as Mercury outboard engines, MerCruiser sterndrive and inboard packages, propellers, inflatable boats, and SmartCraft electronics. For more details, visit MercuryMarine.com.

Frequently Asked Questions

What is the new agreement between Mercury Marine and Axopar Boats?

The new agreement is a five-year exclusive supply contract that strengthens their partnership and ensures Mercury outboards remain the exclusive power choice for Axopar's fleet.

Why is the partnership significant for both companies?

This partnership is significant as it builds on a successful collaboration, enhancing innovation and performance in the marine industry.

What new product is Axopar planning to unveil?

Axopar is set to unveil the Axopar 38, which will be powered by twin Mercury 350hp V10 outboards.

How does this agreement impact sustainability efforts?

This partnership emphasizes a shared commitment to advancing sustainability initiatives while delivering high-performance solutions in the boating experience.

Where can I find more information about Mercury Marine?

More information about Mercury Marine can be found on their official website, MercuryMarine.com, where their product offerings are extensively detailed.

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