Mercury Marine Strengthens Supply Chains with New Partnerships

Mercury Marine Solidifies Supply Agreements for Future Growth

Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has successfully renewed exclusive engine-supply agreements with two key boat manufacturers: Saxdor Yachts and Axopar Boats. This partnership extension secures Mercury’s role as the exclusive outboard engine provider for these brands, allowing them to expand their offerings while maintaining a consistent power source for their vessels.

The renewal with Saxdor Yachts is particularly noteworthy as it builds on a relationship established about six years ago when Saxdor first entered the market and chose Mercury as its sole engine supplier. This extended contract not only covers the latest outboard products from Mercury but also grants Saxdor access to a comprehensive global service network, enhancing support for their innovative designs.

“We are excited to deepen our collaboration with Saxdor,” stated John Buelow, president of Mercury Marine. “Together, we have achieved outstanding milestones and delivered exceptional quality products to boating enthusiasts across the globe. This new agreement for the next five years reinforces our mutual commitment to excellence, innovation, and customer satisfaction.”

Highlighting New Boat Models

During recent major boat shows, including the Cannes and Fort Lauderdale International Boat Shows, Saxdor showcased its new model, the 400GTS, which represents the latest in their 400 Series, powered by Mercury engines. This emphasis not only highlights Saxdor's commitment to quality but also emphasizes Mercury's integral role in supporting cutting-edge designs.

New Agreement with Axopar Boats

Mercury also announced that it has signed a new five-year exclusive supply agreement with Axopar Boats, a Finnish manufacturer that has had a strong association with Mercury for over a decade. This renewed collaboration is designed to aid ongoing product development and broader sustainability initiatives, ensuring that Axopar can keep innovating fueled by environmentally conscious practices.

In line with this agreement, Axopar is set to unveil the Axopar 38 at the upcoming Düsseldorf Boat Show, a model that will be powered by twin Mercury 350-horsepower V10 outboards. This release reaffirms Mercury's commitment to providing powerful and efficient engines that meet the modern demands of the boating industry.

Market Response and Performance

Following the announcement of these agreements, Brunswick Corporation stocks (BC) saw a positive market response, closing up 1.24% to $66.93. This reflects investor confidence in the company's strategic partnerships and their implications for future growth in the boating sector.

The Path Forward for Mercury Marine

The exclusive deals with Saxdor and Axopar encapsulate Mercury Marine's ongoing dedication to innovation and quality within the marine industry. This strategic approach not only strengthens their current market position but also paves the way for exciting collaborations and new products that will cater to the evolving preferences of boat enthusiasts worldwide.

Frequently Asked Questions

What are the recent partnerships Mercury Marine has formed?

Mercury Marine has renewed exclusive supply agreements with Saxdor Yachts and Axopar Boats for an additional five years.

How will these agreements impact Mercury Marine's operations?

These partnerships ensure that Mercury remains the sole outboard provider for both manufacturers, allowing for consistent growth and innovation in their offerings.

What new models are being showcased by Saxdor and Axopar?

Saxdor is promoting its new 400GTS model, while Axopar will unveil the Axopar 38 powered by twin Mercury 350-horsepower V10 outboards.

What is the market response to these announcements?

Brunswick Corporation's stock price reacted positively, closing at $66.93, reflecting confidence in the company's strategic direction.

How does Mercury Marine ensure quality and innovation?

Mercury Marine focuses on strong partnerships and commitment to advanced technology and customer satisfaction to deliver quality products.

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