Mars Partners with Major Logistics Firms for Sustainability
Mars Initiates Strategic Collaboration for Sustainable Logistics
Mars, a global leader in food manufacturing, is embarking on an innovative project aimed at enhancing transparency and sustainability in logistics. The company, recognized for popular products such as SNICKERS®, TWIX®, and PEDIGREE®, has joined forces with Rigterink Logistics Group, Shippeo, and Elain to improve transportation data accuracy, ultimately reducing its carbon footprint.
New Technology for Carbon Footprint Reduction
This partnership introduces advanced methodologies to gain insights into Scope 3 emissions derived from logistics operations, particularly in Germany. By utilizing detailed analyses, the collaborators are identifying avenues for enhancement, aligning efforts with Mars' ambitious goal of achieving net-zero greenhouse gas emissions by 2050. The company is also targeting a 50% reduction in emissions across its value chain by 2030.
Automating Data Collection for Precision
The logistics sector faces numerous challenges, particularly in accurately measuring emissions. The collaboration with Shippeo and Elain addresses this by automating the traditionally manual processes involved in data collection and emissions calculation. This automation allows for precise tracking of emissions associated with individual orders and logistics providers.
Impact of Real-time Data on Operational Efficiency
By integrating real-time transportation visibility data, alongside primary fleet information from Rigterink and future data about fuel types from fuel providers, the innovative platform developed by Elain will enable Mars to accurately monitor emissions for partial loads. This integration will not only enhance the precision of carbon calculations but also simplify internal reporting processes for the company.
Mars' Commitment to Sustainable Practices
The partnership is a vital step towards Mars' commitment to sustainability. The company aims to transparently communicate its carbon emissions during every transportation movement in Germany. This new approach enhances the accuracy of fuel consumption measurements, which serves as a foundation for precise emissions calculations.
Voices from Leadership
Leadership at Mars is enthusiastic about this collaboration. Björn Schlenker, Supply Chain Director at Mars Germany, highlights the importance of using primary data on CO2 emissions to position the company as a leader in sustainability within the logistics sector. Schlenker points out, "Our partnership with Shippeo and Elain allows us to optimize operations and significantly cut transport emissions."
Additionally, Anand Medepalli, Chief Product Officer at Shippeo, speaks about the power of combining rich data sources with their existing Carbon Visibility solution. He expresses optimism that this collaboration will pave the way for greater transparency and sustainability in the logistics industry.
The Role of Elain and Rigterink in Advancing Logistics Sustainability
Elain, known for its innovative CO2 measurement solutions, is focused on helping companies monitor and reduce their emissions. Their advanced analytics will empower Mars to make informed decisions aimed at decreasing their carbon footprint within logistics. Similarly, Rigterink Logistics Group, with its well-established logistics operations in Germany, will enhance the scalability and implementation of these initiatives.
About Mars, Incorporated
Founded over a century ago, Mars, Incorporated thrives on the core principle that the future is defined by current actions. The company employs more than 140,000 associates and operates a diverse range of offerings, including confectionery, food, and pet care products. With annual revenues around $48 billion, Mars is committed to fostering sustainability and improving the communities it serves.
About Shippeo
Shippeo is at the forefront of multimodal transportation visibility, equipping logistics providers with the tools to enhance operational resilience and efficiency. Their system integrates with various transport management systems, offering real-time tracking and insights that boost customer satisfaction and help reduce emissions.
About Elain
As a venture of Scania, Elain specializes in CO2 measurement for the logistics sector. It aims to transform emission tracking into a more accessible and actionable process, providing companies with the data needed to make sustainable choices.
About Rigterink Logistics Group
This family-run logistics company, established in 1949, boasts a sophisticated fleet serving a wide network across Germany. Rigterink is dedicated to sustainability and operational excellence, ensuring efficiency in food logistics.
Frequently Asked Questions
1. What is the purpose of the partnership between Mars and its collaborators?
The partnership aims to improve transportation data accuracy, increase transparency, and reduce carbon emissions within logistics operations.
2. How does the project plan to enhance sustainability?
By automating data collection processes and integrating various data sources, the project seeks to accurately calculate and report emissions.
3. What are Mars' sustainability goals?
Mars aims to achieve net-zero emissions by 2050 and a 50% reduction in emissions across its value chain by 2030.
4. Who are the main partners in this initiative?
The main partners include Rigterink Logistics Group, Shippeo, and Elain, working collaboratively with Mars.
5. What technology is being utilized to monitor carbon emissions?
The project uses advanced data collection techniques and real-time visibility solutions to track emissions effectively across logistics operations.
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