Softwear Automation Raises $20M with BESTSELLER's Support
Softwear Automation Secures Major Funding with Retail Leader
Softwear Automation, a pioneer in autonomous sewing technology, has announced a significant milestone in its journey to transform sewn goods manufacturing. With the successful close of a $20 million Series B1 funding round, the company is set to enhance its operations and product offerings. This funding was led by a strategic investment from BESTSELLER, a prominent Danish fashion company known for its popular brands.
A Partnership Focused on Sustainable Innovation
The partnership between Softwear Automation and BESTSELLER emphasizes a commitment to innovation within the fashion industry. BESTSELLER’s investment comes through its innovation platform, Invest FWD, which aims to foster sustainability and progress in fashion. This strategic collaboration is not just about financing; it includes appointing BESTSELLER’s CFO, Thomas Børglum Jensen, to Softwear Automation's board, thereby solidifying the relationship.
Transforming Apparel Manufacturing
Softwear Automation's flagship patented SEWBOT® technology signifies a leap forward in manufacturing processes. With its ability to produce garments closer to the consumer, the SEWBOT® technology is designed to minimize waste, enhance cost efficiency, and reduce cycle times. This substantial funding is aimed at scaling operations, expanding into new product categories, and increasing research and development capabilities, responding to the rising global demand for sustainable fashion.
Continuous Progress Towards Sustainability
In statements reflecting the significance of the collaboration, CEO Palaniswamy "Raj" Rajan emphasized that BESTSELLER's support is a crucial endorsement of Softwear Automation's innovative technology. He expressed enthusiasm for the potential of their partnership to foster more sustainable practices in the apparel manufacturing sector.
Future Growth and Market Position
Softwear Automation has positioned itself as a key player in redefining apparel manufacturing, aligning with the industry's evolving focus on sustainability. With BESTSELLER’s backing, the company is on track to lead essential changes that emphasize flexibility, speed, and environmental responsibility.
About Softwear Automation
Softwear Automation is an Atlanta-based robotics company aiming to disrupt the expansive $1.1 trillion sewn products industry. The firm develops fully automated worklines that merge advanced robotics with machine vision and AI/ML technology. This positions them as a scalable and sustainable solution provider for the apparel manufacturing landscape.
About BESTSELLER
BESTSELLER is a family-owned fashion company with an extensive array of brands across more than 70 markets globally. Through its innovation arm, Invest FWD, BESTSELLER is dedicated to catalyzing sustainable transformation across the entire fashion value chain.
Frequently Asked Questions
What is the amount raised in the funding round by Softwear Automation?
Softwear Automation successfully raised $20 million in its Series B1 funding round.
Who led the funding round for Softwear Automation?
The funding round was led by BESTSELLER, a Danish fashion company.
What technology does Softwear Automation specialize in?
Softwear Automation specializes in SEWBOT® technology, which enables fully autonomous sewing solutions for apparel manufacturing.
How does BESTSELLER contribute to Softwear Automation?
BESTSELLER contributed through strategic investment and by appointing its CFO to the board of Softwear Automation.
What are the benefits of SEWBOT® technology?
SEWBOT® technology significantly reduces waste and production cycle times while enhancing overall cost efficiency in garment manufacturing.
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