MarketFully Expands Reach with Social Element Acquisition

MarketFully Enhances Capabilities with New Acquisition

Markfully, the leader in InContent Marketing, has broadened its horizons through the acquisition of a prominent global social media agency, Social Element. This strategic move is set to amplify MarketFully's capacity for delivering multilingual content marketing solutions, particularly across social media platforms. With this acquisition, the company is solidifying its position as an innovator in AI-driven marketing.

Simplifying Global Brand Engagement

In the dynamic world of digital marketing, businesses are continually seeking ways to resonate with diverse audiences. The integration of Social Element into MarketFully's existing operations aims to facilitate a smoother communication flow across social media channels. Evan Kramer, CEO of MarketFully, summarizes the significance of this acquisition, noting that it enhances the bilingual and multilingual marketing strategies critical to connecting with various demographics and fostering robust online communities.

Building a Comprehensive Marketing Ecosystem

MarketFully's strategy has been marked by a series of synergistic initiatives over the past year. These include merging MotionPoint's web localization expertise with advances in multilingual content marketing through Key Content. These developments allow the company to expand its service offerings, ensuring that clients benefit from a comprehensive array of solutions designed to enhance online visibility. With the addition of the AI-powered MF.AI platform, current Social Element clients can now access more efficient content strategies, improving their engagement metrics on digital platforms considerably.

Innovative Approach to Content Marketing

As a pioneer in InContent Marketing, MarketFully embraces the challenge of creating culturally relevant content tailored for global audiences. Rich Erickson, Co-Founder of Lightview Capital, acknowledges MarketFully’s commitment to innovation in the multilingual marketing space. Social Element's extensive experience in social strategy, creative content, and community management positions the combined entity for greater success in delivering targeted messaging that resonates with consumers worldwide.

Integrating Expertise for Future Growth

The leadership structure within Social Element will remain unchanged, ensuring continuity in its acclaimed brand strategy. Tamara Littleton, the founder of Social Element, will serve as an advisor while Ashley Cooksley takes on the CEO role. This continuity is expected to maintain the agency's reputation for fostering authentic community engagement through strategic social media initiatives.

A Vision for The Future

Littleton reflects on the origins of Social Element, stating, "Our mission has always been about helping brands build genuine communities in the evolving social media landscape." The synergy between MarketFully's and Social Element's ethos signals a collaborative effort that aims to leverage new technologies and methodologies in reshaping how brands connect with consumers across multiple platforms.

Frequently Asked Questions

What is the significance of MarketFully's acquisition of Social Element?

The acquisition is pivotal as it enhances MarketFully's multilingual content marketing capabilities, particularly in social media engagement.

How will this acquisition benefit existing Social Element clients?

Existing clients will gain access to the MF.AI platform, enabling them to utilize more efficient content strategies for enhanced engagement.

What remains unchanged after the acquisition?

The leadership team of Social Element remains intact, ensuring continuity and the maintenance of its proven brand strategies.

What services does Social Element offer?

Social Element specializes in social strategy, creative content, fan engagement, influencer management, and brand safety to foster meaningful connections.

How does MarketFully approach multicultural marketing?

MarketFully focuses on delivering culturally relevant marketing content that resonates across various demographics, empowering brands to communicate effectively on a global scale.

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