Key Leadership Changes at Assembly: A New Era Begins
Leadership Changes at Assembly Media Agency
Assembly, a prominent global media agency within the Stagwell network, has announced notable changes in its leadership team. This revamp is set to elevate its operational strategies and expand its impact across worldwide markets.
Matt Adams's New Role
Matt Adams has been appointed as the Global Chief Operating Officer. Previously serving as the CEO of Assembly Europe, he has made significant strides in developing the agency's footprint across various vital regions. His role as Europe CEO from 2023 enabled him to foster growth and establish strong client relationships, which solidified Assembly's reputation for delivering integrated solutions that cater to diverse audiences.
Expanding Media Operations
During his tenure, Adams effectively oversaw the expansion of media operations into new territories, notably integrating Brand New Galaxy under the Assembly umbrella as Assembly Digital Commerce. His strategic efforts brought in noteworthy clients including Estée Lauder Companies and Pipedrive. Adams's leadership contributed to Assembly achieving B Corp certification, underscoring its commitment to social responsibilities.
Focus on Innovation and Growth
In his new capacity as Global COO, Adams is not only tasked with commercial leadership but also aims to foster a culture of innovation and collaboration within the organization. His extensive knowledge of market dynamics will enhance client relationships and strengthen Assembly's media partnerships. As he leads the charge on global media initiatives, Adams will ensure the agency remains at the cutting edge of excellence.
Clare Chapman Takes Charge
In conjunction with Adams’s appointment, Clare Chapman has stepped into the role of Europe CEO. With her extensive background in media and a focus on growth, she brings 25 years of experience to her new position. Chapman's vision is centered around driving impactful changes and forming durable partnerships across Europe and the UK.
Accelerating Growth in Europe
As Europe CEO, Chapman will lead critical functions including product management, client services, and strategic consultancy teams. Her leadership aims to foster an environment where innovation thrives, and teamwork leads to significant results. As a former agency CEO, she understands the complexities of the media landscape and is poised to navigate these challenges effectively.
Collaborative Future
Rick Acampora, Global CEO of Assembly, expressed confidence in both Adams and Chapman’s leadership, emphasizing their ability to inspire teams and drive results. The synergy between Adams's focus on operational excellence and Chapman's ambition to grow client relationships positions Assembly strongly for its next chapter.
Reflecting on his new role, Adams expressed excitement about the opportunities ahead, highlighting the extraordinary work being done by teams around the world. Chapman echoes this sentiment, pleased to contribute to Assembly’s continuous momentum and positive impact in the media sphere.
About Assembly
Assembly stands out as a leading global omnichannel media agency. It intertwines data, talent, and technology to stimulate growth for esteemed brands. Driven by its STAGE operating system and backed by a dedicated team of over 2,300 professionals across 35 offices, Assembly strives for excellence while championing social and environmental responsibility.
As a member of the innovative Stagwell network, Assembly is committed to setting new industry standards and redefining the future of marketing.
Frequently Asked Questions
What recent changes have occurred in Assembly's leadership?
Matt Adams has been promoted to Global COO, and Clare Chapman is the new Europe CEO, both focusing on growth and innovation.
How has Matt Adams impacted Assembly before his promotion?
Adams led significant expansions and secured major clients while obtaining B Corp certification, reinforcing the agency's commitment to social responsibility.
What are Clare Chapman's primary goals as Europe CEO?
Chapman aims to deepen client partnerships, drive growth, and foster an innovative culture that delivers real impact for brands.
What expertise does each leader bring to their new roles?
Both leaders have extensive backgrounds in the media industry, with proven records of driving success and fostering teamwork.
How does Assembly plan to evolve under the new leadership?
Assembly is focused on enhancing operational effectiveness and increasing its presence in key markets while remaining committed to impactful agency practices.
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