Discovering Audienceview: A Revolution in B2B Marketing Strategies
Introducing Audienceview: The Game-Changer in B2B Marketing
AI-driven platform offers unique access to more than 16 million B2B professionals from various industries.
Multiview, a renowned B2B digital marketing agency under Stagwell (NASDAQ: STGW), has recently launched Audienceview, a groundbreaking self-service audience discovery platform designed specifically for reaching professionals within associations. With over 25 years of experience in serving esteemed professional associations, Audienceview provides exclusive audience segments that can significantly enhance brand visibility, engagement, and revenue for Fortune 500 companies.
The Importance of Association Media
"In today’s competitive market, neglecting the power of association media can prove detrimental," says Andy Keith, CEO of Multiview. "By directly connecting with millions of association members, B2B brands can achieve deeper market penetration among highly relevant and exclusive professional audiences. We are honored to assist our mission-driven association partners and recognize their vital contribution to our economy."
Unlocking Self-Service Capabilities
According to James Townsend, CEO of Stagwell EMEA and Global CEO of Stagwell Brand Performance Network, "Audienceview provides B2B marketers with a self-service platform, granting them access to verified, high-intent audiences within critical associations and communities around the globe. This isn't merely a win for Multiview but marks a substantial advancement for the entire B2B ecosystem."
Features and Benefits of Audienceview
Audienceview is designed to offer robust features that focus on delivering measurable results:
- Flexibility and Independence. Audienceview provides marketers, sales teams, and media buyers the freedom to create and launch media campaigns within minutes. Multiview's dedicated client success partners, who foster strong relationships with association partners, collaborate with B2B clients to deliver intelligent, customized strategies.
- Powered by Advanced AI. The platform harnesses artificial intelligence to analyze website data, helping marketers find the most relevant audience segments. By understanding the brand, customer preferences, products, and solutions, the AI recommendation engine fine-tunes audience targeting and maximizes media expenditures.
- Convert Valuable Audiences. Access a vast pool of over 16 million B2B professionals spanning 30 industry sectors and more than 850 recognized U.S. associations.
Client Success Stories
Valerie C. Johnson, Senior Marketing Manager at Huggies Healthcare, states, "Collaborating with Multiview has been essential in reaching our target audiences and bolstering brand equity in the healthcare sector. They have significantly enhanced our digital strategy across all channels."
Rachel Benedick, Chief Revenue Officer at Meeting Professionals International, shares, "Our enduring partnership with Multiview has transformed our operations. The steady influx of quality brand advertisers has driven our growth, expanded our partner network, and helped us fulfill our mission to connect the global meeting and event industry. The introduction of the Audienceview platform allows MPI to engage a much broader audience, and we're eager to explore it further."
Immediate Access for Clients
All clients of Multiview and Stagwell can now access Audienceview without any delay. For a complimentary demo and consultation, please visit www.multiview.com/audienceview.
About Multiview
Multiview stands as a premier B2B digital marketing agency focused on aiding associations and businesses in reaching, engaging, and nurturing their most valued relationships. By blending B2B media expertise with first-party audience data, we empower clients and partners to optimize their brand reach and financial potential.
We are proud to collaborate with over 850 purpose-driven associations committed to advocacy and awareness, including notable organizations such as the American Nurses Association and the American Academy of Physician Associates. Our partnerships also extend to globally recognized enterprises such as Abbott and Sanofi.
Multiview is a proud member of the Stagwell portfolio. Stay updated with the latest news and announcements by following us on LinkedIn.
Media Contact
Asha Gopalan Ramirez
VP, Marketing
972.402.7011
Frequently Asked Questions
What is Audienceview?
Audienceview is a self-service audience discovery platform created by Multiview that connects B2B brands with professionals from various associations.
How does Audienceview benefit businesses?
It enhances marketing efforts by providing access to a specific audience of over 16 million B2B professionals across various industries, improving brand reach and engagement.
Who can access Audienceview?
All Multiview and Stagwell clients can access Audienceview immediately.
What industries does Audienceview cover?
Audienceview encompasses a broad range of industries, reaching professionals across 30 different sectors.
How can I learn more about Audienceview?
You can book a free demo and consultation by visiting Multiview's official website.
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