Lulus Partners with Dillard's Aiming for Wider Retail Reach
Lulus Partners with Dillard's Aiming for Wider Retail Reach
CHICO, Calif. — Lulu's Fashion Lounge Holdings, Inc. (“Lulus” or the “Company”) (Nasdaq: LVLU), known for its attainable luxury women’s fashion, has embarked on an exciting new journey. Recently, the brand announced a partnership with Dillard's, one of the largest fashion retailers in the country. This collaboration is set to broaden Lulus' wholesale strategy, aiming to connect with new audiences and expand its distribution channels across various key markets.
Expanding Presence in Retail
Through this partnership, Lulus will showcase its latest collections in over 30 Dillard's stores across the nation. The selection will include special occasion wear and event apparel that aligns with the brand's focus on style, quality, and affordable luxury. By enhancing the retail presence, Lulus is set to offer Dillard's customers access to its hallmark feminine designs and exquisite craftsmanship. Moreover, Lulus intends to expand its offerings with a Prom collection debuting at Dillard’s in early 2025, further solidifying its position in the special occasion apparel sector.
Strategic Vision and Collaboration
Crystal Landsem, CEO of Lulus, expressed her enthusiasm regarding this partnership, stating, "Working with Dillard's marks a pivotal step in our strategy to expand Lulus’ visibility in crucial markets. By aligning ourselves with such a renowned retailer, we can cater to the evolving needs of our customer base. Our commitment to strategic growth and collaborative success is a cornerstone of this partnership, and we are optimistic about the value it will create for both brands moving forward."
Dillard's Excitement About the Partnership
Alexandra Dillard Lucie, Vice President of Merchandising at Dillard's, echoed this sentiment, saying, "We are thrilled to welcome Lulus into our stores, especially with the homecoming season approaching. This collaboration adds a fresh and contemporary element to our social occasion collection. Our younger customers are already familiar with Lulus’ remarkable appeal, and we are excited to offer their designs at Dillard's."
Recent Success and Future Goals
Lulus' recent Q2 achievements underscore the brand's success in the special occasion and bridesmaid categories, reinforcing its position as a go-to destination for significant life events. The collaboration with Dillard's is part of Lulus' broader strategy to enhance its visibility and accessibility through key wholesale partnerships.
Additionally, Lulus’ wholesale expansion builds on the popularity of its “Friends for Life” campaign, which is its inaugural multi-channel brand initiative. The brand is also focused on partnerships through its “Lulus Loves” collaborations, which curate a diverse selection of brands appealing to Lulus' core clientele, enhancing their shopping experience with more options. In recent times, Lulus has launched various collections in partnership with brands like Boys Lie, D’Amelio Footwear, and more. Looking ahead, the company is committed to further strategic collaborations that resonate with its vision and customer preferences.
About Lulus
Lulus is headquartered in California and serves millions of customers globally. As a leading attainable luxury brand for women, it emphasizes modern, unabashedly feminine designs at prices that are friendly to the wallet. Lulus aims to make every woman feel remarkable, whether at work, during a romantic date, or celebrating a special occasion like a wedding. Established in 1996, Lulus continuously evolves its styles based on customer feedback, enhancing the overall shopping experience. The brand's skilled personal stylists and customer care team are dedicated to delivering exceptional service and personalized shopping experiences for customers worldwide.
Contact
Abbygail Reyes
Vice President, Communications
press@lulus.com
Frequently Asked Questions
What is the new partnership between Lulus and Dillard's about?
Lulus has partnered with Dillard's to showcase its collections in over 30 stores, enhancing its retail presence and accessibility.
When will Lulus' Prom collection be available at Dillard's?
The Prom collection is expected to be introduced at Dillard's in early 2025.
Why is this collaboration significant for Lulus?
This collaboration signifies an important step in amplifying Lulus’ visibility in key markets and reaching a broader audience.
What types of products will be featured in Dillard's stores?
Customers can expect to see special occasion apparel and event wear that reflects Lulus' commitment to style and quality.
How does Lulus engage with its customers?
Lulus focuses on customer engagement through feedback, offering personalized services, and maintaining a commitment to quality and style.
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