Lisa Tanzer Transitions to CEO Coaching International as Partner
Lisa Tanzer Transitions to CEO Coaching International as Partner
CEO Coaching International, recognized as a premier executive coaching firm for entrepreneurs and CEOs, has announced a remarkable addition to its team: Lisa Tanzer will be joining as a Partner and Coach. This announcement marks a strategic enhancement in the firm’s commitment to guiding business leaders toward achieving their goals and making transformative impacts within their organizations.
Tanzer's Rich Experience in Leadership Roles
Lisa Tanzer brings over thirty years of extensive experience in various executive capacities. Her notable background encompasses a decade serving as either CEO or President and another decade in top marketing leadership roles. Throughout her career, she has crafted successful business strategies and executed brand transformations for several well-known companies, including Gillette, Staples, and Hasbro, as well as for smaller private equity-backed entities.
Recent Professional Highlights
In the last few years, Tanzer has been a Senior Advisor for Katie Couric Media, where she created impactful marketing strategies for purpose-driven companies. She also previously held the position of CEO and Board Member at Beacon Wellness Brands, significantly improving e-commerce revenues and operational efficiencies.
Significant Impact at Life is Good
Before her roles at Beacon and Katie Couric Media, Tanzer served as the President of Life is Good Company— a notable brand aimed at promoting positivity through lifestyle apparel. Her leadership was instrumental in achieving historic financial milestones for the company, guiding its strategy towards a successful direct-to-consumer model and revenue growth that surpassed its previous 25 years.
Memorable Contributions to Brand Strategies
Tanzer's expertise extends beyond mere brand management; she's recognized for leading successful transformations. A standout achievement includes her work on repositioning the Staples brand, a project that contributed to the popular Staples EASY/Easy Button campaign. Her ability to identify growth opportunities and create effective marketing narratives makes her a valuable asset in the coaching domain.
Vision and Commitment to Executive Growth
Mark Moses, the CEO and Founding Partner of CEO Coaching International, expressed enthusiasm about Tanzer joining the firm, noting her exceptional leadership qualities and dedication to helping others. In her words, Tanzer reflected on the honor of joining a powerhouse company like CEO Coaching International. She noted her desire to translate her vast experience into meaningful coaching for fellow executives, stating, "I wish I knew CEO Coaching International existed when I transitioned to CEO and President roles. It certainly would have helped me accelerate my learning curve." This sentiment emphasizes her commitment to nurturing the next wave of dedicated business leaders.
Educational Background
Lisa Tanzer holds a prestigious MBA from Harvard Business School and a Bachelor’s degree from Tufts University. She is a proud member of the Boston community, enjoying a vibrant family life with her two adult children and personal interests such as outdoor activities on Cape Cod.
About CEO Coaching International
CEO Coaching International is well-regarded for driving exceptional results for CEOs and their leadership teams, focusing on sustainable growth and impactful exits. With a global footprint and a rich history of coaching more than 1,000 entrepreneurs across 60 countries, they offer unique insights gained from coaching many who have achieved remarkable success. The organization prides itself on fostering relationships with clients, ensuring significant growth in revenues and operational efficiency. The average revenue growth experienced by clients is notably superior, achieving double the typical U.S. business growth rates, due to their tailored coaching methodologies.
Frequently Asked Questions
What is the role of Lisa Tanzer at CEO Coaching International?
Lisa Tanzer joins as a Partner and Coach, leveraging her extensive experience to guide and mentor CEOs and leaders.
What previous positions did Lisa Tanzer hold before joining CEO Coaching International?
Tanzer has held significant roles such as President of Life is Good Company and CEO at Beacon Wellness Brands, along with a Senior Advisor position at Katie Couric Media.
How many years of experience does Lisa Tanzer have?
Lisa Tanzer has over 30 years of experience in various leadership positions, including CEO, President, and CMO roles.
What is the mission of CEO Coaching International?
CEO Coaching International aims to help CEOs and their teams achieve significant growth and successful business transformations.
Where did Lisa Tanzer pursue her education?
She earned her MBA from Harvard Business School and her Bachelor's degree from Tufts University.
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