Lifeward Expands AlterG Product Line Directly in Germany
Lifeward Expands AlterG Product Line Directly in Germany
Lifeward Ltd. (NASDAQ: LFWD), a pioneer in rehabilitation innovations, has made an exciting announcement regarding its operations in Germany. The company will begin direct sales of the AlterG product line through its German sales team, marking a significant milestone in enhancing its market presence.
New Opportunities at REHACARE Conference
This announcement was unveiled at the REHACARE 2024 conference, taking place in Düsseldorf. Lifeward showcased the AlterG NEO product, which received considerable attention during live demonstrations at the event. Such a strategic move is expected to strengthen Lifeward’s product offerings, which include the ReWalk Personal Exoskeleton.
Financial Benefits of Direct Sales
By adopting a direct sales approach, Lifeward anticipates several financial advantages. The company predicts that improved revenue streams will result from a committed sales strategy, allowing them to operate with higher margins. This shift leverages the existing sales and support framework in Germany, minimizing additional investment costs.
CEO Insights on Market Expansion
According to Lifeward’s Chief Executive Officer, Larry Jasinski, there exists substantial potential for market share expansion in Germany. By emphasizing a more aggressive marketing strategy, the company aims to efficiently address market needs and enhance profitability. The focus on growing AlterG revenues reflects Lifeward’s commitment to meet the demands of both local and global markets.
Strengthening Customer Relationships
Lifeward’s Chief Sales Officer, Charles Remsberg, expressed confidence in the team’s capability to leverage established relationships with customers to foster growth in the German market. Building on their experience from recent operations in the US, the team is prepared to concentrate on developing both the ReWalk and AlterG markets effectively.
Continuity of Service and Support
Despite transitioning to direct sales, Lifeward has maintained its distribution partnership with PHYSIOMED GROUP. Since 2013, PHYSIOMED GROUP has effectively provided service and support to nearly 500 customers in Germany, ensuring that these clients will continue receiving quality assistance while Lifeward progresses with its direct sales model.
Lifeward’s Mission and Innovative Solutions
At its core, Lifeward is dedicated to designing impactful solutions for those facing physical limitations or disabilities. The company’s diverse portfolio, which includes the ReWalk Exoskeleton, AlterG Anti-Gravity system, MyoCycle FES System, and ReStore Exo-Suit, embodies Lifeward’s mission to drive groundbreaking innovations in rehabilitation.
Global Presence and Commitment to Rehabilitation
Founded in 2001, Lifeward has established operations in the United States, Israel, and Germany. The dedication to enhancing the quality of life for individuals through technology sets them apart in the rehabilitation industry. Lifeward’s relentless pursuit of innovation is exemplified in its commitment to empowering individuals to pursue their passions without limitation.
Frequently Asked Questions
What is Lifeward's new sales strategy in Germany?
Lifeward is shifting to direct sales of the AlterG product line in Germany to enhance market penetration and profitability.
What products does Lifeward offer?
Lifeward's offerings include the ReWalk Exoskeleton, AlterG Anti-Gravity system, MyoCycle FES System, and ReStore Exo-Suit.
How will this change affect existing customers?
Existing customers will continue to receive service from PHYSIOMED GROUP while Lifeward introduces direct sales.
When was the announcement made?
The announcement was made during the REHACARE 2024 conference in Düsseldorf.
What is Lifeward’s mission?
Lifeward aims to innovate and provide solutions that improve the lives of individuals with physical limitations or disabilities.
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