Les Mills Partners with Bango to Elevate Fitness Access Worldwide
Expanding Fitness Access Through Innovative Partnerships
In an exciting development, Bango has announced a strategic partnership with Les Mills, a leader in global fitness services, aimed at enhancing the accessibility of digital fitness subscriptions worldwide. Through the Digital Vending Machine® (DVM™), customers can easily access the renowned LES MILLS+ program, which can be integrated by telcos and other resellers as a bundle or part of comprehensive content offerings.
The Rise of At-Home Workouts
Recent years have shown a dramatic increase in the popularity of at-home workouts, largely due to their convenience and flexibility. The surge of digital platforms, advanced home gym equipment, and the embrace of remote work have contributed significantly to this trend. Today, virtual fitness classes, personalized training applications, and online communities provide individuals countless options to remain active without needing a gym membership.
Unmatched Workout Experience
LES MILLS+ promises an extraordinary workout experience, featuring expert trainers, energizing music, and scientifically-backed routines designed to deliver optimal results. This collaboration not only enables telcos to deliver world-class fitness programs to their customers but also establishes a broader market presence for Les Mills, meeting the increasing consumer demand for health and wellness options.
Cost-Effective Solutions for Telcos
The DVM™ provides telcos and resellers with a streamlined way to expand their third-party service offerings, making it possible to enhance their subscription models at a much quicker pace than ever before. By just connecting to the DVM™, telcos unlock a comprehensive assortment of subscription services, allowing them to create various bundles and offers that attract and retain subscribers. For Les Mills, this means the opportunity to reach consumers far beyond traditional channels, making premium fitness subscriptions more accessible.
The Vision of Distribution
Luke Waldren, Chief Customer Officer at Les Mills, emphasized the importance of distribution in this exciting new venture. He noted, "Reaching a wider audience is crucial, and the Digital Vending Machine® simplifies the distribution process to a broader audience, ultimately making it easier for individuals to engage with Les Mills' fitness programs. This innovative solution will help more people integrate fitness into their daily lives."
A Diverse Range of Content Offerings
According to Anil Malhotra, CMO at Bango, Les Mills is an exceptional addition to the DVM™, which enriches the variety of content offered to telcos. This diversity not only appeals to customers but also complements the Super Bundling initiatives, providing a one-stop-shop for consumers looking for comprehensive subscription services. With this partnership, telcos are better positioned to leverage their content offerings in a competitive market.
About Bango
Bango is a pioneer in enabling content providers to reach expanded audiences through significant global partnerships. The company has transformed how digital content and services monetize by facilitating online payments for mobile users around the world. With the DVM™, Bango is at the forefront of driving subscription growth, enhancing choices for subscribers globally.
About Les Mills
Les Mills stands as a preeminent leader in group fitness, creating over 25 unique programs offered in fitness facilities around the globe. Their programs, including the iconic BODYPUMP™, BODYCOMBAT™, RPM™, BODYBALANCE™, and LES MILLS GRIT™, focus on delivering effective and engaging fitness experiences. Since its founding by Olympian Les Mills in 1968, the company has grown tremendously, now hosting over 130,000 certified instructors in 21,000 clubs across 100 countries.
As the fitness landscape evolves, Les Mills remains committed to helping individuals seek health and wellness through innovative solutions like the LES MILLS+ streaming platform and Extended Reality (XR) fitness options.
Contact Information
For media inquiries, please contact:
Anil Malhotra, CMO, Bango
Email: anil@bango.com
Phone: +44 7710 480 377
Frequently Asked Questions
What is the Digital Vending Machine®?
The Digital Vending Machine® (DVM™) is a platform that allows telcos to effortlessly offer a variety of digital subscription services to their customers.
How does the partnership benefit Les Mills?
This partnership expands Les Mills' reach, allowing them to access new customer bases through various telco channels around the world.
What types of fitness programs are available through LES MILLS+?
LES MILLS+ features a wide array of programs, including BODYPUMP™, BODYCOMBAT™, and LES MILLS FUNCTIONAL STRENGTH, all designed for different fitness levels and preferences.
Why has at-home fitness become more popular?
The convenience and flexibility of at-home workouts, combined with the growth of digital fitness platforms, have made it increasingly appealing for individuals to work out at home.
Who can access the LES MILLS+ program?
With the partnership between Les Mills and Bango, customers of participating telcos can easily access the LES MILLS+ program as part of their fitness offering.
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