Laws Whiskey House Strengthens Board with Industry Experts
Exciting Developments at Laws Whiskey House
Laws Whiskey House is a premier craft distillery in Denver, known for its rich heritage and commitment to quality whiskey production. Recently, the company announced the appointment of two remarkable individuals to its board of directors: Marc Satterthwaite and E. Lloyd Sobel. These new additions will enhance the depth of experience and strategic insight essential for the company's expansion and growth.
The New Board Members
Marc Satterthwaite and E. Lloyd Sobel bring a wealth of industry knowledge to the table. Sobel’s extensive background in the beverage sector spans both supplier and distributor tiers. He began his career with Joseph E. Seagram and Sons, where he quickly climbed the ranks to become vice president. His leadership at Charmer Industries culminated in his role as president, where he played a crucial part in the industry through the creation of Empire Merchants. He later transitioned to Breakthru Beverage, serving as COO and CCO, and has recently shifted to consulting for high-profile clients like Casamigos Spirits Company.
E. Lloyd Sobel's Industry Expertise
With Sobel’s guidance, Laws Whiskey House is poised to navigate the complexities of the liquor market effectively. His decades of experience in various roles within the beverage industry will provide the board with solid management strategies and insights crucial for thriving in today’s competitive environment.
Marc Satterthwaite's Contributions
On the other hand, Marc Satterthwaite has a rich history in managing consumer packaged goods, especially within the wine and spirits sectors. During his impressive 31-year career at Brown-Forman, Satterthwaite held numerous executive positions that included overseeing American and international operations for iconic brands like Jack Daniel's and Woodford Reserve. His experience will be invaluable as Laws Whiskey House seeks to build its brand both locally and globally.
Founder's Vision
Al Laws, the founder and president of Laws Whiskey House, expressed enthusiasm about the new board members, stating, "We're thrilled to welcome them to the board. It’s exciting to see our team grow and embrace new opportunities every day. Their combined experience will be invaluable as we continue to expand and shape our future." Al’s vision for Laws Whiskey House goes beyond just production; he aims to create a community united by a passion for quality whiskey.
Current Board Composition
With the inclusion of Sobel and Satterthwaite, the board now consists of five dynamic members:
- Al Laws: His vision for Laws Whiskey House is to create not just a distillery but a vibrant community sharing a love for whiskey.
- Christine Perich: A veteran executive, Christine has over 30 years of leadership experience, having held critical roles across the beverage industry.
- Kyle Wheeler: As Managing Partner of First Beverage Group, he brings significant private equity expertise to the board.
Pivotal Growth Initiatives
The timing of these appointments aligns perfectly with Laws Whiskey House's ambitious plans. The distillery has an exciting new 4,000-square-foot tasting room set to open soon beside its South Broadway facility, marking a significant milestone in its growth journey. The new tasting room includes a whiskey church, dedicated tasting rooms, and an upscale cocktail lounge that promises to enhance the visitor experience.
As Laws Whiskey House continues to secure impactful partnerships, this year’s highlight includes becoming the Official Whiskey of CU Athletics. This strategic alliance has already increased brand visibility and sales, showcasing the potential for further success.
Contact Information
For more information, reach out to Emily Guarin:
Phone: 6262973612
Frequently Asked Questions
What are the recent developments at Laws Whiskey House?
The distillery has appointed Marc Satterthwaite and E. Lloyd Sobel to its board, enhancing its strategic capabilities and industry expertise.
Why are new board members significant for the distillery?
They bring extensive experience and knowledge that will guide the company's growth amidst competitive challenges in the beverage-alcohol industry.
What is Al Laws's vision for the distillery?
Al aims to create not just a distillery but a vibrant community that shares a passion for quality whiskey.
What new facilities are being opened by Laws Whiskey House?
A new 4,000-square-foot tasting room is set to open, featuring modern amenities that elevate the whiskey tasting experience.
What strategic partnerships has Laws Whiskey House formed?
This year, they became the Official Whiskey of CU Athletics, showcasing their commitment to impactful collaborations in the industry.
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