Larissa Crandall Joins New Relic to Enhance Partner Strategy
Enhancing Partner Strategy at New Relic
New Relic, a leader in the field of intelligent observability, has appointed Larissa Crandall as its new Channel Chief and Group Vice President of Partners and Alliances. This strategic move is set to further develop and strengthen the company’s partner strategy and channel programs globally. With assistance from Crandall, New Relic intends to grow its partner organization and enhance multiple aspects of its alliance and partner ecosystem. The focus remains on helping enterprises worldwide harness the benefits of New Relic to drive innovation, enhance reliability, and deliver outstanding customer experiences.
The Importance of Intelligent Observability
The drive towards intelligent observability has never been more crucial, especially with public cloud spending expected to double in the near future while AI adoption continues its upward trajectory. Chris Jones, New Relic's Chief Revenue Officer, emphasized the growing demand for their platform amid these industry trends, stating, “As these trends propel the demand for our platform, engaging our partners is essential for New Relic’s continuous success.” Crandall's arrival arrives at a pivotal moment of growth for the company.
About Larissa Crandall
Crandall brings a wealth of experience in the technology sector, having spent her entire career managing channel and sales teams. Before joining New Relic, she held the title of Vice President of Global Channel and Alliances at Veeam, where she established the company’s inaugural global partner program and revitalized its certification and enablement initiatives. Her previous roles also include leadership positions at Gigamon, Scalr, and Unitrends.
Achievements and Recognition
A highly respected figure in the industry, Crandall has been recognized numerous times by CRN with accolades such as top Channel Chiefs and Woman of the Channel. Her contributions have not gone unnoticed, as she also holds the Power 100 distinction and an Inclusive Leadership Award. Furthermore, her involvement in the Baptie & Company Channel Advisory Board showcases her commitment to fostering sophisticated channel ecosystems.
Vision for the Future
In her new role, Crandall is poised to enhance New Relic’s channel presence on a global scale by collaborating with a variety of stakeholders, including global and regional partners, managed service providers (MSPs), global systems integrators (GSIs), and hyperscalers. These collaborations are crucial for establishing best practices and growth strategies to improve observability journeys for businesses.
Empowering the Partner Ecosystem
Crandall’s leadership will focus on empowering the partner ecosystem with essential resources and tools. By simplifying the partnership process, she aims to make it easier for partners and customers alike to engage with New Relic, ultimately boosting mutual growth and enhancing service delivery.
Strategic Partnerships and Initiatives
Partnerships and alliances are integral to New Relic's growth strategy. The company recently initiated the Secure Developer Alliance with notable names in the industry, helping bridge the gap between engineering and security to fortify cloud infrastructure. This initiative underscores New Relic’s ongoing dedication to enhancing its partner ecosystem via several significant initiatives, including the expansion of their open source New Relic Instant Observability platform. This resource serves as a valuable toolkit for engineers, offering nearly 800 quickstarts and integrations designed to streamline the monitoring process.
Commitment to Innovation and Reliability
New Relic’s reputation as a market maker and innovator in the observability sector positions it uniquely in the market. As Crandall states, "I am excited to join the company as it continues to innovate with a compelling product and a team focused on delivering customer success." With her leadership, New Relic aims to leverage existing partnerships while developing new collaborations—ensuring remarkable outcomes for their customers.
About New Relic
New Relic’s Intelligent Observability Platform empowers businesses to eliminate disruptions in their digital landscapes. By offering a unified approach to telemetry data, New Relic facilitates clarity across its users' entire digital infrastructure. The platform’s predictive capabilities allow businesses to move from a reactive stance to proactive problem-solving, optimizing performance while keeping costs in check. Renowned companies like Adidas Runtastic, American Red Cross, and Domino’s rely on New Relic to drive innovation, improve operational reliability, and deliver exceptional customer experiences that ultimately fuel growth.
Frequently Asked Questions
What role has Larissa Crandall taken at New Relic?
Larissa Crandall has been appointed as the Channel Chief and Group Vice President of Partners and Alliances to strengthen New Relic's partner strategy.
What experience does Larissa Crandall bring to her new role?
Crandall has extensive experience in leading channel and sales teams, with previous roles at Veeam, Gigamon, Scalr, and Unitrends.
Why is intelligent observability essential now?
Intelligent observability helps businesses navigate cloud services and AI trends that are rapidly evolving, thus becoming crucial for success.
How will Crandall enhance New Relic's global channel?
Crandall plans to build on New Relic’s global channel presence by collaborating with various partners and MSPs to streamline observability practices.
What is New Relic known for?
New Relic is known for its Intelligent Observability Platform which helps businesses maximize value, resolve issues proactively, and ensure smooth digital experiences.
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