Laoban Expands Retail Reach with Major Store Partnerships
Laoban Expands Its Retail Footprint Significantly
The Asian frozen food brand known for its scrumptious dumplings and bao buns has made a remarkable move in the market by doubling its retail distribution. Laoban has added an impressive 6,000 points of distribution across various retailers, enhancing its presence nationwide.
Distribution Growth Across Major Retailers
In just the past month, Laoban's delicious dumpling line has found its way into thousands of Walmart and Kroger stores. This exciting expansion aims to bring unique Asian flavors to a broader audience. Moreover, Laoban's new and delectable Bao Buns are now available at Sprouts locations across the country. Customers can look forward to trying different flavors of Bao Buns at over 200 Target stores starting next month. The company is also set to introduce a new product, Beef Pho Soup Dumplings, through a partnership with Costco in select locations.
From Niche Markets to Conventional Channels
Initially launched in natural markets like Whole Foods Market and Sprouts, Laoban is stepping into mass and conventional channels for the first time this fall. This strategic move represents a fantastic opportunity to cater to a wider customer base eager for authentic Asian cuisine.
A Commitment to Quality
Patrick Coyne, Co-Founder and CEO of Laoban, expresses commitment to providing accessible and undeniably delicious Asian flavors. With partnerships with these significant retailers, Laoban aims to reach more customers looking for convenient and authentic culinary experiences.
About Laoban and its Founders
Founded in 2017 as a dumpling shop, Laoban has evolved significantly. By 2021, Coyne and Chef Tim Ma launched the frozen food line, delivering restaurant-quality dumplings straight to consumers’ kitchens. Chef Ma, a Michelin-recognized culinary expert, crafts all the recipes, ensuring that quality remains a top priority.
Revolutionizing Perceptions of Asian Frozen Foods
Chef Ma emphasizes the common misconception regarding frozen Asian foods, stating that many perceive them to lack clean labels. Laoban is challenging these perceptions by creating highly flavorful products made from premium ingredients, without preservatives or additives.
The initial success of Laoban's Bao Buns, launched in May at Whole Foods Market, showcases this commitment to quality. The buns sold so well in the first three months that they were frequently sold out, indicating strong consumer interest.
Retailer Feedback and Market Expansion
Christopher Manca, Principal Category Merchant at Whole Foods Market, notes that Laoban's innovative flavor offerings have propelled the brand to become a leading name in the frozen food category in their stores. The ever-growing market for frozen foods, particularly Asian items, highlights customer demand—98.6% of American households buy frozen foods annually, contributing to a significant economic footprint for this category.
Diverse Product Lineup
Laoban's diverse product offerings now include:
Dumplings:
- Pork Soup Dumplings: Made with Berkshire pork and a fragrant broth.
- Spicy Beef Dumplings: Angus beef blended with spicy Sichuan pepper.
- Vegetable Dumplings: Filled with Shiitake mushrooms, napa cabbage, and scallions.
- Ginger Chicken Dumplings: Featuring free-range chicken with fresh ginger and honey.
- Pork & Chive Dumplings: A delicious mix of Berkshire pork and fresh chives.
Bao Buns:
- BBQ Pork: Pork seasoned with traditional Chinese BBQ spices.
- Spicy Beef: Boldly spiced grass-fed beef.
- Sesame Chicken: Chicken combined with shiitake and savory sesame.
Contact Information:
Nina Bolka, Head of Marketing
214.384.2741
Frequently Asked Questions
What is Laoban's recent distribution achievement?
Laoban has doubled its retail distribution with 6,000 new points of distribution, including major retailers like Walmart and Kroger.
What new products is Laoban introducing?
Laoban is set to launch Beef Pho Soup Dumplings and expand its Bao Buns across various retailers.
Who are the founders of Laoban?
Laoban was co-founded by Patrick Coyne and Chef Tim Ma, who have extensive backgrounds in the culinary industry.
What makes Laoban's products unique?
Laoban's dumplings and bao buns are crafted with fresh ingredients and free from preservatives, ensuring high-quality, delicious flavors.
What are the future plans for Laoban?
Laoban aims to further expand its product line into more retail markets, making Asian flavors accessible to more customers across the country.
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