JCDecaux Secures Major Advertising Contracts in Stockholm
JCDecaux Secures Major Advertising Contracts in Stockholm
In an impressive win, JCDecaux SE (Euronext Paris: DEC), the world's leading outdoor advertising company, has successfully clinched advertising concessions from the Greater Stockholm Public Transport Authority (SL) for a duration of seven years. This contract includes the advertising rights for both bus shelters and the primary subway stations in the bustling city of Stockholm. The start of this project is set for January 1, 2026, with a provision to extend the agreement for an additional six months.
Details of the Contract
The bus shelter advertising contract emphasizes a robust approach, as it encompasses both digital and analogue advertising strategies across over 1,500 bus shelters throughout Stockholm County, with the majority focused within the vibrant Stockholm City. This wide-reaching initiative aims to enhance visibility and accessibility for advertisers while providing valuable exposure to commuters and visitors alike.
Innovative Advertising Solutions
Alongside the bus shelters, the subway advertising contract is poised to deliver premium visibility at 14 of the most busy and important subway and commuter train stations in Stockholm’s inner city. One of the standout features of this contract includes the introduction of stunning large format digital cross track screens, designed to attract the attention of travelers and present advertisements in a dynamic, eye-catching manner.
Impact on Greater Stockholm
Greater Stockholm is a region of significant economic importance, contributing approximately 40% of Sweden's overall GDP. This area is a hub for international travelers, drawing in over four million visitors each year who seek to experience its rich culture and innovative urban landscape. Given that Stockholm accounts for roughly 45% of Sweden's advertising expenditure, this contract is poised to leverage that financial potential by bringing advertisers closer to a massive audience.
JCDecaux's Vision for the Future
Jean-Francois Decaux, Co-CEO of JCDecaux, expressed enthusiasm regarding the new contracts with the Greater Stockholm Public Transport Authority. He stated, “Stockholm is a world-class city; therefore, we at JCDecaux are dedicated to not just fulfilling our commitments but also enhancing the advertising landscape with advanced technology.” He emphasized the company's plan to implement a major digitization strategy, eager to provide innovative and data-driven advertising solutions that align with the dynamic nature of Stockholm.
JCDecaux's Global Presence and Achievements
As the number one out-of-home media company globally, JCDecaux generates impressive revenue streams and reaches a daily audience totaling around 850 million people across more than 80 countries. The company boasts an extensive portfolio, with over 1,056,833 advertising panels situated in more than 3,918 cities with populations exceeding 10,000.
In recent financial reports, JCDecaux revealed a revenue of €3,570.0 million in 2023, followed by a substantial revenue of €1,807.6 million for the first half of 2024, highlighting the company's strong market position and future growth potential.
Commitment to Sustainability
JCDecaux is not only recognized for its advertising dominance but also for its commitment to sustainability. The company’s carbon reduction strategies have been officially endorsed by the Science Based Targets initiative (SBTi), and it stands among the frontrunners in the industry for implementing eco-friendly practices. It takes pride in leading numerous initiatives, including being the first out-of-home media company to join the RE100, dedicated to promoting renewable energy usage.
Company Communication
For further inquiries or information about JCDecaux's operations and initiatives, individuals are encouraged to reach out to the Communications Department. Albert Asséraf can be contacted at +33 (0) 1 30 79 79 10 or via email at albert.asseraf@jcdecaux.com. Additionally, any investor-related questions can be directed to Rémi Grisard at +33 (0) 1 30 79 79 93 or via email at remi.grisard@jcdecaux.com.
Frequently Asked Questions
What are the main features of the new JCDecaux contracts in Stockholm?
The contracts include advertising rights for bus shelters and major subway stations, featuring both digital and analogue formats.
When do the new contracts for JCDecaux in Stockholm start?
The contracts are scheduled to begin on January 1, 2026, with a potential extension of six months.
What is the significance of Greater Stockholm in advertising?
Greater Stockholm contributes around 40% of Sweden's GDP and accounts for 45% of the country’s advertising expenditure, making it a prime target for advertisers.
What sustainability initiatives does JCDecaux undertake?
JCDecaux is committed to carbon reduction and is a member of the RE100, focusing on renewable energy initiatives.
Who can I contact for more information about JCDecaux?
For general inquiries, you can contact Albert Asséraf at +33 (0) 1 30 79 79 10. For investor relations, reach out to Rémi Grisard at +33 (0) 1 30 79 79 93.
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