ITN Unveils ITN-SSP: Revolutionizing Local TV Advertising
ITN Launches Innovative Supply-Side Platform for TV
ITN, a leader in automated activation technology for local television, has proudly introduced the ITN-SSP, a groundbreaking linear TV Supply-Side Platform that redefines how local TV operates. This innovative platform is designed to bring the functionality and ease of digital advertising into the realm of local linear TV, making it a powerful tool for suppliers.
Transforming Local TV Advertising
The ITN-SSP provides a digital-like solution that streamlines the way local linear TV advertising is managed. Suppliers now have the ability to submit, manage, control, and report on their transactable inventory seamlessly within ITN's extensive marketplace. This significant advancement is aimed at increasing efficiency while aligning local TV more closely with programmatic digital media standards.
Integrated Media Management Software
Utilizing ITN's internal media management software, which has been honed through years of investment and industry insight, the ITN-SSP equips professionals with the most comprehensive direct selling tools available for local linear TV. This enhancement empowers sellers, allowing them to navigate their inventory with unprecedented ease.
Connecting with Demand-Side Platforms
In a strategic move, ITN is actively engaging with demand-side platforms (DSPs) and buying marketplaces to further enhance the ITN-SSP experience. This integration aims to construct a fully realized programmatic buying ecosystem for local linear TV, transforming how advertising is bought and sold. Targeted rollouts are expected throughout the upcoming fall and winter months, with complete functionality anticipated next year.
A Vision for the Future of Local TV
Todd Watson, the CEO of ITN, expressed the industry's demand for a platform like the ITN-SSP, noting that it places local linear TV back into the spotlight. He highlighted their goal of bridging technological gaps, providing a seamless and transparent experience that empowers users with control. Watson conveyed excitement about this significant milestone in reshaping the local television landscape.
Future Enhancements and Value
In his remarks, Watson emphasized the ongoing commitment to expand the capabilities of the ITN-SSP. As the platform begins its integration with local television entities and DSPs, ITN aims to deliver increased value and innovation, ensuring it meets the evolving needs of advertisers and suppliers alike.
Contact Information for ITN Networks
For additional information or inquiries regarding the ITN SSP, professionals can reach out to Craig Sulema for support.
About ITN Networks
ITN Networks stands as the premier ad tech company, revolutionizing the local TV and streaming activation landscape. Through their proprietary platforms, ITN utilizes advanced technology in data organization and analytics, enhancing efficiency and connectivity for marketers targeting local consumers.
Furthermore, their managed service team specializes in activating local video across various broadcast, cable, and digital channels. They simplify the complexities for agencies and marketers, providing expert guidance while allowing full oversight and control to ensure successful execution of their advertising strategies.
Frequently Asked Questions
What is ITN-SSP?
ITN-SSP is an innovative Supply-Side Platform that integrates local linear TV advertising with a digital-like experience.
Who can benefit from using ITN-SSP?
Suppliers and advertisers in the local TV space can greatly benefit from the seamless management and reporting features of ITN-SSP.
How does ITN-SSP improve efficiency in local TV?
ITN-SSP streamlines the process of managing transactable inventory, aligning local TV with programmatic digital standards.
What is the future outlook for ITN-SSP?
The platform is set for continued enhancements and greater integration with demand-side platforms, enhancing its functionality.
How can I get more information about ITN Networks?
For inquiries or additional information, interested parties can reach out directly to Craig Sulema at ITN Networks.
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