Housing Works Cannabis Co. Revives 'Weed & Read' Program
Housing Works Cannabis Co. Revives 'Weed & Read' Program
Housing Works Cannabis Co. (HWCC) has made a splash in the NYC cannabis scene by reestablishing its popular program known as ‘Weed & Read’ after a brief pause. This unique initiative combines the love of reading with the enjoyment of cannabis, creating a harmonious space for readers to relax and expand their literary adventures.
The Concept Behind 'Weed & Read'
Sasha Nutgent, the director of retail cannabis at HWCC, shared insights into the inspiration for this innovative program. It all started with a recognition of the cannabis industry’s community-centric nature. Nutgent conveyed that one staff member suggested the idea of intertwining reading and cannabis, leading to the birth of ‘Weed & Read.’
Engagement with the Community
Nutgent emphasized that community engagement played a pivotal role in shaping the program. They wanted to understand what interests the local community, ultimately enhancing the experience for participants. The idea was clear: to create a space where visitors could immerse themselves in literature while enjoying carefully selected cannabis products.
Expanding the Selection of Books
Initially, the books featured in the ‘Weed & Read’ program were aligned with HWCC's dedication to uplifting LGBTQ+, BIPOC, and women-led brands. However, as the program evolved, feedback from participants illuminated a wish for more visually captivating content. This prompted a shift toward including coffee table books and graphic novels that could enhance the reading experience.
Exciting Featured Titles
For each month approaching the end of the year, HWCC has curated a fantastic lineup of visually engaging books. October will spotlight “The Incomplete Highsnobiety Guide to Street Fashion and Culture,” offering insight into streetwear's most influential personalities. November will see the introduction of “Little Book of New York Style,” while December will feature “A Weed is a Flower: Artful Cannabis Photography,” showcasing stunning cannabis-themed art.
The Culinary Aspects of Reading
In the ‘Weed & Read’ initiative, cannabis products are meticulously paired with the selected books to enhance the overall experience. Nutgent highlighted how the right strain can elevate creativity, providing a unique perspective during reading. This connection between cannabis and literature opens doors to fresh ideas and inspiration, making the experience genuinely enjoyable.
Success and Popularity of the Program
Nutgent expressed confidence in the success of the program, noting that previous curated bundles have sold out consistently. The positive reception indicates that participants resonate deeply with this melding of literature and cannabis, leading to a memorable experience that few other establishments offer.
What Lies Ahead for 'Weed & Read'
As the 'Weed & Read' program continues to grow, HWCC aims to keep refining its offerings based on community feedback. This commitment to engagement ensures that the program remains relevant and exciting for participants while further entrenching the cannabis culture into the fabric of the community.
Frequently Asked Questions
What is the 'Weed & Read' program?
The 'Weed & Read' program is an initiative by Housing Works Cannabis Co. that combines curated cannabis experiences with a selection of books for enhanced literary enjoyment.
How did the idea for 'Weed & Read' originate?
The concept emerged from a desire to connect with the community, fueled by staff suggestions to merge the enjoyment of reading and cannabis.
What types of books are featured in the program?
Books selected for the program often center around themes of community and diversity, including coffee table books, graphic novels, and works from LGBTQ+, BIPOC, and women authors.
Are the cannabis product pairings selected by anyone?
Yes, the cannabis products are hand-picked to enhance the themes of the selected books, ensuring a cohesive and enriching experience.
How has the community responded to the program?
The response has been overwhelmingly positive, with curated bundles selling out quickly, showcasing the community’s interest and appreciation for the initiative.
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