Horizon Media's Groundbreaking Climate Initiative During UN Week
Horizon Media Launches a Dynamic Climate Awareness Campaign
In a significant step toward environmental consciousness, Horizon Media, noted as the largest U.S. media agency and leading independent globally, has announced a groundbreaking climate awareness campaign. This initiative is carefully timed to coincide with the United Nations Climate Week, a pivotal event that aims to inspire global action regarding climate change.
Engaging the Public Through Interactive Experiences
The campaign, named "Calculate Weight," is designed to engage, educate, and inspire the public on pressing climate issues. It utilizes cutting-edge, interactive digital displays, making its mark across urban landscapes. By leveraging out-of-home media specialists such as JCDecaux and Intersection, Horizon Media seeks to create an impactful presence in high-traffic areas.
A Gamified Approach to Carbon Awareness
The initiative runs for a week and features a carbon footprint calculator accessible via QR codes showcased on vibrant digital billboards in bustling locations such as Times Square and Grand Central Station. This gamified experience is aimed at encouraging individuals to understand their carbon impact while providing actionable sustainability tips.
Commitment to Sustainability in Marketing
Horizon Media's Chief Marketing and Equity Officer, Latraviette Smith-Wilson, articulated the company's vision, stating, "This campaign embodies our commitment to harnessing media for positive environmental change. By disseminating actionable insights, we aspire to motivate individuals to adopt sustainable practices in their daily routines." This statement underscores Horizon Media's goal to drive behavioral change regarding climate issues through expert media engagement.
Innovative Features of the Campaign
Among the various features of the "Calculate Weight" campaign, key highlights include interactive displays positioned at 40 NYC Link kiosks and numerous JCDecaux bus stops. The initiative extends digital signage across Horizon Media’s offices located in key cities, including Los Angeles and Toronto. Furthermore, the user-friendly carbon footprint calculator is designed to provide tailored sustainability guidance, fostering a deeper connection to eco-friendly living.
Collaborative Efforts and Climate Events
Horizon Media has partnered with We Don't Have Time (WDHT), a leading media platform dedicated to climate action, to host a series of climate-focused events throughout the UN Climate Week. These gatherings will feature prominent thought leaders discussing the media's role in fostering sustainable practices and reducing environmental impacts.
Highlighting Industry Dialogues and Insights
Events include a panel discussion engaging industry representatives from Horizon Media, Scope3, and Sharethrough, focusing on the media sector's collective responsibility in shoring up sustainable practices. Further discussions will feature influential leaders from renowned organizations, sparking dialogue around media's impact on climate action.
Institute of Change and Leadership in Sustainability
Through the "Calculate Weight" campaign, Horizon Media is utilizing its extensive reach to appeal to essential stakeholders, including climate experts, NGOs, and policymakers. This initiative affirms HMI's leadership role in sustainability communications while aligning with the United Nations' 17 Sustainable Development Goals.
Strategic Partnerships Enhancing Impact
The initiative showcases the collaborative efforts of various teams within Horizon Media. By combining expertise from marketing, Environmental and Social Governance (ESG), and out-of-home advertising, they are creating a common dialogue focused on sustainable practices.
About Horizon Media
Horizon Media, established in 1989 and headquartered in New York, is the largest U.S. media agency as well as the largest independent agency worldwide. With over 2,400 employees and media investments exceeding $8.5 billion, Horizon is deeply committed to creating data-driven solutions for innovative brands. The company prides itself on its personalized approach, fostering lasting relationships with both clients and employees. This dedication to connecting brands with audiences has earned Horizon numerous accolades for its workplace culture and operational excellence.
Frequently Asked Questions
What is the "Calculate Weight" campaign about?
The "Calculate Weight" campaign aims to educate and engage the public on climate change issues through interactive digital displays and a gamified carbon footprint calculator.
When does the campaign run?
The campaign is a week-long initiative that coincides with UN Climate Week, highlighting sustainability efforts.
Who are the partners involved in this campaign?
The campaign is conducted in collaboration with outdoor media specialists JCDecaux and Intersection, along with We Don't Have Time (WDHT).
What locations will have displays for the campaign?
Displays will be positioned in major locations such as Times Square, Penn Station, Grand Central Station, and other high-traffic areas.
How does the carbon footprint calculator work?
The carbon footprint calculator is accessible via QR codes and provides personalized sustainability tips to users, helping them understand their environmental impact.
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