Hilco Consumer-Retail Group Takes Charge of Salt Life's Sales
Hilco Consumer-Retail Group Takes Charge of Salt Life's Sales
Iconix International Inc., a renowned brand management company, has joined forces with Hilco Consumer-Retail Group, a leader in retail services, to manage the closing sales of the beloved active lifestyle brand, Salt Life. This partnership follows a strategic acquisition during a bankruptcy auction, which included not only the Salt Life brand but also its associated assets.
Transitioning Salt Life to a New Business Model
Hilco is set to support Iconix as Salt Life pivots its focus towards a stronger wholesale and e-commerce business framework. For many who share a passion for ocean adventures, Salt Life represents more than just a brand; it evokes a lifestyle centered around activities such as surfing, fishing, and diving. This is an exciting change aimed at adapting Salt Life to the evolving retail landscape.
Liquidation Sales Offer Great Deals
As part of this transition, an organized wind-down of operations will occur in the upcoming months, which includes the closure of various Salt Life retail locations. Recently, liquidation sales kicked off in multiple stores across the country, offering significant discounts on Salt Life merchandise.
Unprecedented Discounts and Merchandise
During these liquidation sales, customers can enjoy discounts of up to 40% on popular items such as t-shirts, shorts, performance wear, and accessories. The sales tabulate large savings on items that embody the Salt Life spirit. Customers are encouraged to act swiftly to take advantage of these deals while the selection is still plentiful.
Details on Store Closures and Sales
In conjunction with the liquidation, customers can purchase store fixtures and equipment at reduced prices. Additionally, gift cards will be accepted during the first 30 days of the sale, after which they will no longer be valid. With a clear policy in place, returns for items purchased before the sales started will also be accepted within the same time frame.
Streamlined Wholesale Process for Retailers
Beyond the liquidation sales, Hilco is set to manage wholesale inventory from distribution centers, presenting a streamlined purchase model for retailers looking to stock Salt Life items. This initiative empowers other businesses to either replenish their existing Salt Life inventories or introduce the brand into their retail offerings.
About Salt Life and Its Vision
Founded in 2003, Salt Life emerged from a simple graphic decal into a globally recognized brand that signifies a deep affiliation with the ocean and saltwater sports. Salt Life’s product line has evolved to include apparel and gear that are not only stylish but built to withstand the challenges posed by marine environments.
Commitment to Ocean Conservation
The brand goes beyond just offering products; it is firmly committed to ocean conservation. Salt Life's "Gives Back" initiative actively supports efforts to protect marine habitats, ensuring that future generations will enjoy the same ocean experiences that inspire the brand.
About Hilco Consumer-Retail Group
Hilco Consumer-Retail Group is recognized globally for providing a suite of services that includes analytical, advisory, and asset monetization solutions. Their expertise spans over three decades and caters to retailers and consumer goods clients seeking to redefine and execute their strategic goals.
Leveraging Diverse Solutions for Retailers
Literally at the forefront of retail transformation, Hilco offers multifaceted solutions, ranging from virtual management technologies to capital solutions and inventory management. Their broad approach equips clients to better navigate the complexities of the marketplace and enhance operational efficiencies.
Frequently Asked Questions
What is Hilco's role with Salt Life?
Hilco Consumer-Retail Group is managing the liquidation sales and the wholesale distribution of Salt Life's inventory following its acquisition.
What types of discounts are available during the liquidation sales?
Customers can enjoy discounts of up to 40% on various Salt Life merchandise during the liquidation period.
How long will gift cards be accepted during the sales?
Gift cards will be accepted for the first 30 days of the liquidation sales.
What is the "Gives Back" initiative regarding Salt Life?
Salt Life's "Gives Back" initiative focuses on supporting ocean conservation efforts to protect marine environments.
How can retailers purchase Salt Life products through Hilco?
Retailers can get in touch with Hilco to facilitate the streamlined wholesale process for purchasing Salt Life products.
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