Highgate Portugal Unveils New Brand Identity for Algarve Hotels
Highgate Portugal Announces Rebranding of Four Properties
Highgate, a recognized leader in hotel management and investment, has recently announced an exciting transformation in the Algarve region. This remarkable effort involves the rebranding of four properties managed by Highgate under the prestigious Marriott International's umbrella. These properties, located within the stunning Salgados Beach resort destination, are now set to elevate their hospitality offerings.
The New Names in Hospitality
The rebranded properties include the Westin Salgados Beach Resort, Algarve; The Residences at The Westin Salgados Beach Resort, Algarve; Algarve Marriott Salgados Golf Resort & Conference Center; and Marriott Residences Salgados Resort, Algarve. These will be the first Highgate-managed properties in the region to join Marriott's global portfolio, a strategic move expected to enhance visibility and attract guests from around the world.
Commitment to Excellence and Renovation
In conjunction with the rebranding, Highgate is committed to aligning these properties with the high standards set by Marriott and Westin Hotels. This includes comprehensive redesigns across public spaces, guest accommodations, and food and beverage offerings. The renovations are anticipated to commence soon, with the goal of reopening all four properties in 2025.
Leadership Vision
Alexandre Solleiro, the CEO of Highgate Portugal, expressed enthusiasm about these changes: "We are excited to breathe new life into these four esteemed resorts and residences through our rebranding and renovation efforts. Partnering with Marriott and Westin allows us to provide fresh and enhanced hospitality experiences for our guests and residents, aligning with their high expectations for comfort and luxury."
Why the Algarve Region?
The Algarve remains a prime destination thanks to its rich history, stunning landscapes, and gastronomical experiences. Jerome Briet, Chief Development Officer for Europe, Middle East & Africa, commented on this decision: "With the Algarve's continuous popularity as a travel destination, we are eager to collaborate with Highgate in strengthening our hotel and residential offerings under the reputable Westin and Marriott brands."
A Look at the Properties
The Westin Salgados Beach Resort, Algarve, promises to be an exceptional beachside retreat with 95 elegantly designed rooms and suites, alongside 42 residences. Catering to both couples and families, this resort features direct beach access, multiple outdoor pools, and proximity to the renowned 18-hole Salgados Golf Course. Families will appreciate the Westin Kids Club and wellness programs that promote health and relaxation.
At the same time, the Residences at the Westin Salgados Beach Resort will offer private ownership opportunities in a resort environment, with one to three-bedroom options for those seeking a seaside lifestyle.
Leading Conference Center in Algarve
The Algarve Marriott Salgados Golf Resort & Conference Center is touted as the largest conference facility in the region. Featuring breathtaking views of the beach and golf course, this resort houses 228 luxurious rooms and suites. Additionally, it offers flexibility for meetings and events with a large auditorium seating nearly 1,600 guests.
Family-Friendly Living
Completing the resort complex, the Marriott Residences Salgados Resort features 192 residences located close to the golf course and the beach. These family-friendly residences are available for private sale and include amenities such as outdoor sports facilities, ten pools, and a Kids Club designed for family interaction and entertainment.
About Highgate Portugal
Highgate has significantly expanded its operations in Europe, establishing Highgate Portugal, which encompasses 17 hotels and three golf courses throughout the Algarve, Lisbon, Sesimbra, and Porto. The properties in their portfolio operate under various prestigious brands, including Marriott, Hilton, and IHG, alongside notable independent hotels. Highgate excels in managing diverse assets, from boutique lifestyle establishments to luxury seaside resorts, continually drawing from its extensive cloud of global expertise.
Frequently Asked Questions
What is Highgate's role in the Algarve region?
Highgate is a key hotel management company focused on enhancing guest experiences and property standards in the Algarve region.
When will the renovations at the properties begin?
Renovations are scheduled to begin in late 2024, with the aim of reopening in 2025.
What brands will the rebranded properties operate under?
The properties will operate under the Westin and Marriott brands.
What amenities can guests expect at the newly branded Westin Salgados Beach Resort?
Guests can look forward to upscale rooms and suites, access to pools, golf facilities, and wellness programs.
Is there an option for owning property in these resorts?
Yes, the Residences at the Westin Salgados Beach Resort offer private ownership opportunities for residents.
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