Highgate Portugal Introduces New Branding for Algarve Resorts
Highgate Portugal Transitions Four Properties to New Branding
Highgate, renowned for its expertise in hotel management, investment, and development, has announced an exciting transformation of four properties in the picturesque Algarve region. These properties are now officially aligned with the prestigious Marriott International brand. This strategically important move marks Highgate's debut in managing Marriott properties in Portugal, showcasing its commitment to offering elevated hospitality experiences.
Details on the Newly Branded Properties
The rebranding effort includes the Westin Salgados Beach Resort, Algarve; The Residences at The Westin Salgados Beach Resort; the Algarve Marriott Salgados Golf Resort & Conference Center; and the Marriott Residences Salgados Resort. Each property will adhere to the rigorous standards established by Marriott International and Westin Hotels, ensuring an enhanced experience for every guest.
Comprehensive Renovation Plans
Highgate is also preparing to revamp each property extensively. Renovations are set to enhance public spaces, guest accommodations, as well as food and beverage options. The upgrades aim to create a modern aesthetic while prioritizing comfort and functionality. As part of this transformation, renovations are slated to commence at the end of 2024, with plans to reopen the properties by 2025.
Leadership Insights on the Transformation
Alexandre Solleiro, CEO of Highgate Portugal, expressed enthusiasm about the rebranding and renovations, stating, "We are delighted to breathe new life into four of our revered resorts and residences. By integrating the esteemed Marriott Hotels and Westin brands into our portfolio, we are confident in delivering refreshed hospitality experiences for our guests and residents."
Highlighting Algarve's Appeal
Jerome Briet, Chief Development Officer for Europe, Middle East, and Africa, emphasized Algarve’s rich culture and natural allure, noting, "With its history, culture, and scenic landscapes, Algarve remains a beloved destination for travel and residence." He expressed eagerness to work with Highgate in fortifying the region's hotel offerings.
Exciting Features of Each Property
The Westin Salgados Beach Resort, Algarve will provide an exceptional beachside experience with 95 luxurious rooms and suites, plus 42 stunning residences. The resort caters to both families and couples, offering easy access to the beach, multiple outdoor pools, and proximity to the esteemed Salgados Golf Course. Families can enjoy the Westin Kids Club and signature wellness programs that promote relaxation and fitness.
Residences and Amenities at Westin Salgados
The Residences at the Westin Salgados Beach Resort will feature various configurations, ranging from one to three bedrooms, providing a unique opportunity for private ownership in a resort atmosphere.
Meanwhile, the Algarve Marriott Salgados Golf Resort & Conference Center will stand out as the largest conference venue in the Algarve region. It boasts panoramic views of the beach and golf course, offering 228 well-appointed rooms and expansive spaces for meetings and events, including a grand auditorium with nearly 1,600 seats.
Future Developments at the Salgados Complex
Additionally, the Marriott Residences Salgados Resort will offer 192 residences situated conveniently next to the golf course and a short walk to the beach. These family-oriented residences will range from Junior Suites to three-bedroom suites and promise a wealth of amenities, including sports facilities and multiple pools.
In summarizing this endeavor, Highgate underlines its commitment to raising hospitality standards through innovative approaches and strategic partnerships.
About Highgate Portugal
Highgate is a global leader in hotel management, investment, technology, and development, expanding its European footprint with Highgate Portugal. This division manages a diverse portfolio of 17 hotels and three golf courses throughout different regions, including Algarve, Lisbon, and Porto. Their offerings encompass well-known brands such as Marriott, Hilton, and IHG, while also featuring notable independent hotels, combining a mix of luxury, urban, and seaside experiences.
Frequently Asked Questions
What properties are being rebranded by Highgate Portugal?
Highgate Portugal is rebranding the Westin Salgados Beach Resort, Algarve; The Residences at the Westin Salgados Beach Resort; Algarve Marriott Salgados Golf Resort & Conference Center; and Marriott Residences Salgados Resort.
When will renovations at these properties begin?
Renovations are set to begin in late 2024, with all properties expected to reopen in 2025.
What amenities will the Westin Salgados Beach Resort offer?
It will feature 95 rooms and suites, 42 residences, outdoor pools, direct beach access, and wellness programs including a fitness studio and a spa.
Who is involved in the management of these properties?
Highgate manages the properties, operating under a license from Marriott, ensuring adherence to their brand standards.
What is Highgate's broader vision in Europe?
Highgate aims to enhance its footprint in Europe by combining luxurious amenities with a commitment to exceptional guest experiences across its properties.
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