Hepsiburada's Impact: 18 Months of Local Entrepreneurial Growth
Hepsiburada's Program Enhances Local E-Commerce Growth
Hepsiburada, a standout e-commerce platform based in Türkiye, has recently shared remarkable results from its ‘Trade and Technology Empowerment for the Earthquake Region’ program. Launched in March 2023, the initiative aimed to uplift local businesses in areas impacted by significant challenges.
Active Merchants and Impressive Growth Metrics
As of late September, the program has successfully facilitated around 8,900 active merchants, with a notable addition of about 4,650 new businesses entering the online market through Hepsiburada. This surge represents a growth exceeding 22% in recent months, which showcases the platform’s effectiveness in engaging and empowering local entrepreneurs.
In terms of sales, participating merchants in the affected regions have accomplished impressive sales figures, tallying up to 10.3 million products sold through around 6.8 million orders. The cumulative trade volume has surpassed TRY 6.8 billion, marking a substantial 30% increase in the past three months alone.
Empowering Women Entrepreneurs
One of the shining aspects of this initiative is its focus on women entrepreneurs. Over 3,700 women-led businesses and cooperatives have generated a staggering trade volume exceeding TRY 480 million. This affirms Hepsiburada's commitment to fostering inclusivity within the e-commerce space.
To further support local businesses, Hepsiburada has opened Specialization Centers in key regions, with plans for a third opening in Kahramanmara?. These centers provide essential training and resources for merchants, ensuring they are well-equipped to thrive in the competitive e-commerce environment.
Investment in Future Generations
Hepsiburada is also committed to nurturing the next generation of entrepreneurs through its 'Promise for Tomorrow' program. This initiative targets university students impacted by earthquake challenges by offering courses in e-commerce, entrepreneurship, and marketing. Students identified for this program will have a chance to complete a three-month internship at Hepsiburada, offering them a vital step into the world of digital commerce.
Hepsiburada’s Commitment to Innovation
Hepsiburada stands as a leading force in Türkiye's e-commerce landscape, connecting over 66 million members with an extensive range of over 264 million products across more than 30 categories. The company employs a hybrid model, combining direct sales and a third-party marketplace, currently supported by approximately 101,000 merchants.
Hepsiburada is on a mission to lead digital commerce transformation, acting as an essential partner for both consumers and merchants alike. Their platform offers various capabilities such as last-mile delivery services, advertising solutions, and payment options through Hepsipay, making it a comprehensive choice for modern shopping.
Corporate Social Responsibility Initiatives
Since its establishment, Hepsiburada has actively prioritized social responsibility, particularly enhancing the roles of female entrepreneurs in the Turkish economy. Their ‘Technology Empowerment for Women Entrepreneurs’ initiative launched in 2017 has supported around 55,000 women, giving them the tools needed to reach millions of potential customers.
Frequently Asked Questions
What is the purpose of Hepsiburada's program?
The program aims to empower local merchants in earthquake-impacted regions by enhancing their e-commerce capabilities and providing essential training.
How many new businesses have joined Hepsiburada?
Approximately 4,650 new businesses have started selling their products online through the platform since the program commenced.
What significant impact has the program had on women entrepreneurs?
The program has supported over 3,700 women entrepreneurs, resulting in a cumulative trade volume exceeding TRY 480 million.
What training programs does Hepsiburada offer?
Hepsiburada provides various training programs, including e-commerce and marketing courses, especially targeting students affected by earthquakes.
How does Hepsiburada contribute to the local economy?
By empowering local entrepreneurs and boosting online sales, Hepsiburada plays a crucial role in revitalizing the economy in affected regions.
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