Henrique Braun Elevated to Executive VP and COO at Coca-Cola

Coca-Cola Appoints New Executive Leadership

The Coca-Cola Company has made a significant announcement with the appointment of Henrique Braun as Executive Vice President and Chief Operating Officer, set to take effect on January 1, 2025. In this expanded role, Braun will assume responsibility for the company's operational units around the globe, reporting directly to Chairman and CEO James Quincey, strengthening the company’s leadership framework.

Key Responsibilities and Overview

Currently, Braun serves as the Executive Vice President and President for the International Development sector, where he oversees operations across several regions, including Latin America, Japan and South Korea, and parts of Europe and Africa. As he transitions to the COO role, he will also manage operations in North America and Europe, consolidating Coca-Cola's leadership in these vital markets.

Vision for Growth

In his new position, Braun expressed enthusiasm for the challenges ahead, stating, “I am energized and honored to take on this broader role and look forward to partnering with James, our executive leadership team, bottling partners, and associates to deliver on our total beverage strategy and drive growth across the company and our system worldwide.” This forward-looking approach indicates a strong commitment to not only maintain Coca-Cola's market dominance but also expand its reach in the beverage sector.

Experience and Track Record

Henrique Braun's extensive experience, which began in 1996, has seen him ascend through numerous leadership roles, showcasing his versatility and strategic acumen. His previous positions include President of Latin America from 2020 to 2022 and President of Brazil from 2016 to 2020. He also led the Greater China and Korea unit from 2013 to 2016, further establishing his credentials as a global leader in the beverage industry.

Team Structure Under Braun

To help achieve the company’s ambitious goals, several key leaders will report directly to Braun. This includes Selman Careaga, overseeing the ASEAN & South Pacific operating unit; Nikos Koumettis for the Europe operating unit; Gilles Leclerc for Greater China and Mongolia; and Jennifer Mann, EVP and President of the North America operating unit, among others. This strategic team will enhance operational synergy across various regions, ensuring a seamless execution of Coca-Cola’s business strategies.

Educational Background

Henrique Braun holds a bachelor's degree in agricultural engineering from the University Federal of Rio de Janeiro, a master’s degree in science from Michigan State University, and an MBA from Georgia State University. His educational foundation complements his vast industry experience, positioning him well to lead the company into its next chapter.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is recognized as a global leader in the beverage industry, selling products in over 200 countries and territories. With a mission to refresh the world and make a positive impact, Coca-Cola's extensive portfolio includes both well-known sparkling soft drink brands like Coca-Cola and Sprite, as well as waters, teas, coffees, and sports drinks. The company is continuously evolving its offerings, focusing on reducing sugar in drinks and introducing innovative products to meet changing consumer preferences.

Commitment to Sustainability

Coca-Cola aims to make a meaningful impact on communities and the environment. Their initiatives include water replenishment projects, recycling efforts, and a commitment to sustainable sourcing practices. Furthermore, with a workforce exceeding 700,000, Coca-Cola actively contributes to creating economic opportunities in local communities around the world. This community-focused approach reflects the company’s dedication to operating responsibly while delivering shareholder value.

Frequently Asked Questions

1. What is Henrique Braun's new role at Coca-Cola?

Henrique Braun has been named Executive Vice President and Chief Operating Officer, overseeing all operating units worldwide.

2. What regions did Braun previously oversee?

Before his appointment, Braun managed operations in Latin America, Japan and South Korea, and other regions as EVP and President of International Development.

3. Who will report to Braun in his new position?

Several leaders from different operating units, including those overseeing Asia, Europe, and North America, will report directly to Braun.

4. What is The Coca-Cola Company's mission?

The Coca-Cola Company aims to refresh the world and positively impact communities through its diverse beverages and sustainability practices.

5. How does Coca-Cola contribute to sustainability?

Coca-Cola engages in water replenishment, encourages packaging recycling, and follows sustainable sourcing to reduce its carbon footprint.

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