Hari Avula Joins Guayakí Yerba Mate Board for Strategic Growth
Hari Avula's Appointment to Guayakí Yerba Mate Board
Guayakí Yerba Mate, a leader in the yerba mate beverage category, is thrilled to announce the appointment of Hari Avula to its Board of Directors. With a well-respected background in financial strategy and leadership within major consumer companies, Avula's addition promises to execute the company's vision for growth and sustainable practices.
Avula's Extensive Professional Background
Hari Avula comes to Guayakí with a wealth of experience, particularly in the consumer goods sector. He previously held the position of chief financial and strategic officer at Clif Bar & Company, guiding the company until its acquisition by Mondel?z International. His journey also includes significant roles at Walgreens Boots Alliance, and a notable 22-year career with PepsiCo, where he excelled in various financial capacities, culminating as the CFO of Frito Lay North America.
Leadership in Financial Strategy
Avula's appointment is not just a nod to his expertise, but a strategic move for Guayakí's future. He will lead the Audit Committee, a critical role that requires robust financial acumen and strategic oversight. Robyn Rutledge, the Board Executive Chair, believes that Avula’s extensive experience will enhance the Board's capabilities and further align its efforts with the goals of the newly established Audit Committee.
Commitment to Sustainable Practices
Guayakí Yerba Mate is not just about top-quality beverages; it’s about creating a positive social impact. The company operates as a certified B Corp and a registered Social Purpose Corporation, with a mission to contribute positively to the environment and the communities they source from. This commitment is evident in their regenerative business model that focuses on sourcing shade-grown, organic, and fair trade yerba mate.
Supporting Indigenous and Local Producers
Fostering relationships with smallholder and Indigenous producers is central to Guayakí's philosophy. The company actively collaborates to implement rigorous environmental and social impact standards and contributes to community-driven projects that uplift these producers. Through this approach, Guayakí not only benefits from high-quality products but also helps conserve and restore the Atlantic Forest in South America.
Availability of Guayakí Products
With products available in over 45,000 stores across the United States and Canada, Guayakí Yerba Mate ensures that customers can find their beverages easily. Their wide distribution reflects the growing popularity of yerba mate and the brand’s commitment to making these products accessible to consumers everywhere.
Looking Ahead
As Guayakí continues to grow under Avula's financial leadership, it aims to expand its market presence while remaining steadfast in its dedication to sustainability and community welfare. The combination of Avula’s expertise and Guayakí's social mission positions the company for future success in the health-conscious beverage market.
Frequently Asked Questions
Who is Hari Avula?
Hari Avula is a seasoned industry expert appointed to the Board of Directors at Guayakí Yerba Mate, leading their Audit Committee.
What is Guayakí’s mission?
Guayakí aims to create a net positive environmental and social impact through sustainable sourcing and community collaborations.
Where can I find Guayakí products?
Guayakí products are available at more than 45,000 stores across the US and Canada.
What experience does Avula bring to the Board?
Avula has a robust financial and strategic background, having worked at major companies like Clif Bar and PepsiCo.
How is Guayakí committed to sustainability?
The company sources shade-grown, organic, and fair trade yerba mate, focusing on conservation and supporting local producers.
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