Gracenote and Amagi Revolutionize Streaming with New Partnership
Gracenote and Amagi Revolutionize Streaming with New Partnership
The collaboration between Gracenote and Amagi is set to transform the way content publishers navigate the complex landscape of free ad-supported streaming TV (FAST). As industry leaders in content metadata enhancement and broadcasting solutions, their partnership accelerates the journey towards content monetization.
Benefits of Collaboration
Under this new arrangement, Amagi acts as a gateway for content partners to access Gracenote's advanced products through its channel creation solution. This integration streamlines the process of ingesting programming and scheduling into the extensive Gracenote ecosystem, allowing for efficient management and faster delivery of content. By enhancing the metadata normalization and enrichment phases early on, publishers can expect improved visibility on FAST platforms and heightened advertising revenue.
Speedier Content Management
Content owners understand the importance of agility in today's fast-paced streaming environment. The agreement between Gracenote and Amagi significantly shortens the time it takes to launch new programming on various platforms. As a result, content publishers are empowered to seize opportunities more effectively, ensuring that their offerings reach eager viewers without unnecessary delays.
Testimonials from Industry Leaders
Tim Cutting, Gracenote's Chief Revenue Officer, expressed enthusiasm about the partnership: "FAST represents the next chapter of streaming, and our collaboration with Amagi is pivotal in driving engagement and content consumption. This agreement ensures that content creators can efficiently monetize their offerings right away."
Conversely, KA Srinivasan, Co-founder and Chief Revenue Officer at Amagi, also emphasized the significance of the collaboration: "Integrating Gracenote's metadata services into our robust workflow enhances our ability to assist content owners in connecting with their audiences swiftly and effectively. This streamlining is crucial as the demand for quality streaming content continues to surge."
Industry Impact
The union of Gracenote's content metadata expertise and Amagi's cloud-based solutions signifies a transformative moment for the streaming sector. With these advancements, content creators can focus on what they do best—producing engaging content—while relying on enhanced operational efficiencies provided by this partnership. This initiative benefits the entire streaming ecosystem, attracting content providers and enriching viewer experiences.
The Future of Streaming
As viewer preferences shift towards accessible, high-quality content, the collaboration between Gracenote and Amagi positions both companies as frontrunners in meeting these demands. By captivating audiences through superior streaming experiences, the partnership stands to reshape how content is distributed and monetized.
About Gracenote
Gracenote operates as the content data division of Nielsen, specializing in providing entertainment metadata and related services to top-tier creators and distributors. The company has amassed core program metadata encompassing over 40 million titles across more than 260 streaming catalogs, aiding millions of viewers in discovering their favorite TV shows, movies, and music.
About Amagi
Amagi is a pioneering media technology firm delivering cloud solutions for broadcast and advertising targeted towards streaming platforms. Their focus on simplifying the complexities of content distribution enables content owners to effectively launch and monetize live channels on FAST platforms. With over 800 content brands utilizing their services, Amagi underscores the importance of innovation and efficiency in today's digital landscape.
Frequently Asked Questions
1. What is the significance of the Gracenote and Amagi partnership?
The partnership streamlines the process of content creation and monetization, facilitating quicker access to FAST platforms for content publishers.
2. How does this partnership impact content discovery?
By improving metadata normalization and content management, the partnership enhances program discoverability across various streaming services.
3. Who are the main leaders involved in the partnership?
Tim Cutting from Gracenote and KA Srinivasan from Amagi are the primary figures highlighting the benefits of this collaboration.
4. What advantages do content publishers gain?
Content publishers will experience faster time-to-market, increased visibility, and improved revenue opportunities through enhanced advertising monetization.
5. How does this partnership reflect industry trends?
It showcases a growing shift towards optimizing the streaming landscape to meet consumer demands for high-quality, easily accessible content.
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