GE Appliances Partners with Mothers’ Milk Bank to Aid Infants
Revolutionizing the Support for Infants
GE Appliances, a prominent name in home appliances, has recently announced an exciting collaboration aimed at improving the lives of infants in need. Partnering with Mothers’ Milk Bank Northeast, a dedicated non-profit organization, this partnership focuses on the essential provision of pasteurized donor human milk for premature and medically fragile babies. Their innovative approach is set to transform how milk donation and distribution are managed, ensuring that these vulnerable infants receive the necessary support promptly.
Streamlining Milk Donation Tracking
Deborah Youngblood, CEO of Mothers’ Milk Bank Northeast, expresses her optimism about this initiative, emphasizing its potential to drastically improve operational efficiency. The newly implemented system is designed to enhance the tracking of milk donations and management of donor information, ultimately increasing the availability of life-saving milk to infants across various hospitals.
The Importance of Donor Milk
Studies have consistently shown that breast milk significantly decreases the incidence of severe health issues among fragile newborns, particularly those requiring Neonatal Intensive Care Unit (NICU) attention. In cases where a mother cannot provide breast milk, donor milk often becomes the crucial alternative. However, maintaining communication with milk donors while ensuring the safe delivery of milk remains a critical challenge.
Collaboration with Technology
To address these challenges, Mothers’ Milk Bank Northeast sought the expertise of GE Appliances, leading to the integration of Salesforce’s cloud-based software into their operations. This collaboration merges GE Appliances' proficiency in digital solutions and AI with the milk bank's unwavering commitment to supporting families in need. Leveraging Salesforce technology, the partnership has developed a more effective system for tracking milk donations and improving the overall process of milk distribution.
Positive Outcomes from the Partnership
Since implementing this advanced system, Mothers’ Milk Bank Northeast has experienced a remarkable 15% increase in its milk production capacity. This improvement directly correlates to their ability to provide more vital support to families, ensuring that a greater number of infants receive the nourishment they need to thrive.
Empowering Communities through Technology
Anne Limberg, Senior Principal Digital Technology Program Manager at GE Appliances, highlights the importance of community engagement through their initiatives. By forming a dedicated global team comprised of talented women with expertise in technology and project management, the organization has successfully tailored a Salesforce platform to the specific needs of the milk bank. This collaboration exemplifies GE Appliances' innovative approach to social responsibility and community support.
Enhanced Support through Salesforce
By utilizing Salesforce technology, including Experience Cloud, Marketing Cloud, and Sales Cloud, the staff and volunteers at Mothers’ Milk Bank Northeast receive comprehensive support throughout every phase, from milk collection and pasteurization to the final distribution process at hospitals. This ongoing support is critical in ensuring that operations run smoothly and efficiently.
Ongoing Commitment to Health
Lori Freeman, VP and GM of Nonprofit at Salesforce, expressed her enthusiasm for this partnership, recognizing the significant positive changes that technology can facilitate. Freeman expressed happiness at the opportunity to collaborate with both GE Appliances and Mothers’ Milk Bank Northeast to deliver solutions that are immediately impactful for families, particularly in maintaining the health of vulnerable infants.
Essential Storage Solutions
In addition to enhancing tracking and distribution systems, GE Appliances is also helping Mothers' Milk Bank Northeast with crucial cold storage solutions. These state-of-the-art storage units are vital for safely preserving donor milk, ensuring that it remains available for distribution whenever required.
About GE Appliances
GE Appliances, a subsidiary of Haier, is dedicated to creating innovative products that enhance everyday living. The company prides itself on bringing together creators, thinkers, and makers to facilitate improvement in the quality of everyday life for its customers. With a focus on diversity and community engagement, GE Appliances strives to understand and anticipate the needs of its owners.
About Mothers’ Milk Bank Northeast
Mothers’ Milk Bank Northeast plays a crucial role as a non-profit organization that specializes in the collection, pasteurization, and distribution of human donor milk. Annually, they provide over 1.5 million essential feedings to medically fragile infants, serving more than 100 hospitals across the northeast. Their commitment is pivotal in supporting the health and wellness of vulnerable babies.
Frequently Asked Questions
What is the main goal of the collaboration between GE Appliances and Mothers’ Milk Bank Northeast?
The collaboration aims to enhance the tracking and management of milk donations to ensure that vulnerable infants receive timely and sufficient life-saving milk.
How does the partnership enhance donor milk tracking?
By implementing Salesforce’s cloud-based technology, the partnership streamlines the processes of tracking milk donations and managing donor information more effectively.
What percentage increase in milk production has Mothers’ Milk Bank Northeast observed?
Since the initiation of this partnership, Mothers’ Milk Bank Northeast has seen a 15% increase in milk production.
What are the benefits of the Salesforce platform for the milk bank?
The Salesforce platform provides comprehensive support throughout the process, improving efficiency in milk collection, pasteurization, and distribution to hospitals.
How is GE Appliances contributing to the milk bank’s operations aside from technology?
GE Appliances is also providing essential cold storage units to help preserve donor milk safely for distribution.
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