Franchise Equity Partners Expands Portfolio with IMO Car Wash Deal

Franchise Equity Partners Announces Strategic Acquisition

Franchise Equity Partners, LP (FEP) is excited to announce its agreement to acquire IMO Car Wash, recognized as the largest tunnel car wash operator globally. This acquisition comes as a significant milestone for FEP, marking its first international foray beyond U.S. borders.

About IMO Car Wash

With a legacy spanning 60 years, IMO Car Wash has established itself as a trusted name in the car wash industry, drawing millions of customers annually. The company operates 720 locations, primarily across various European countries and Australia, underpinning its status as a leading global player.

Management's Vision for Growth

FEP is committed to optimizing the performance of IMO’s impressive portfolio. Scott Romanoff, the Co-Managing Partner at FEP, emphasized the unique opportunity to further strengthen IMO’s market presence through enhancements in customer experience and operational efficiency. With a dedicated management team at the helm, the potential for growth is robust.

Expanding Internationally

Mike Esposito, another Co-Managing Partner at FEP, noted that this strategic acquisition aligns perfectly with FEP's vision of expanding its retail presence from the U.S. to Europe. He believes this sets the stage for significant growth as FEP integrates its successful operational model with IMO's established networks.

Strategic Focus Under New Ownership

Under FEP's leadership, IMO intends to boost wash volumes and enhance the overall customer experience through improved service quality. FEP recognized the potential in IMO's existing partnerships with various retailers, aiming to leverage these relationships for mutual benefit. By placing car wash facilities on-site, both IMO and its retail partners see increased customer traffic.

Enhancing Brand Presence

Adam Green, President of IMO Car Wash, shared excitement about the partnership, highlighting FEP’s understanding of the brand's heritage as key to its future success. This acquisition represents more than just a business transaction—it’s a collaborative effort to unlock the full potential of IMO’s extensive network.

FEP's Strategic Philosophy

This acquisition illustrates FEP's broader strategy of aligning with industry-leading operators in sectors characterized by resilience and strong brand recognition. By focusing on operational efficiency and sustainable competitive advantages, FEP aims to nurture and grow its portfolio in the franchise space.

About Franchise Equity Partners

Franchise Equity Partners is a premier private investment firm specializing in providing capital to franchise businesses and their owners. With an initial target portfolio size of $1 billion, FEP seeks to facilitate growth, ownership simplification, and strategic business opportunities for franchise operators.

Contact Information

For further insights into Franchise Equity Partners, please reach out to:
Andrea Mazzola
Tidehouse
954-893-9150

Frequently Asked Questions

What is the significance of this acquisition for FEP?

This acquisition marks FEP's first international move, enabling them to expand their footprint outside the U.S. into the European market.

How many locations does IMO Car Wash operate?

IMO Car Wash operates 720 locations across the UK, Germany, and several other European countries.

What goals does FEP have for IMO Car Wash?

FEP aims to boost wash volumes, enhance customer experience, and leverage existing retail partnerships for growth.

What is the history of IMO Car Wash?

Founded 60 years ago, IMO Car Wash has become a prominent and trusted car wash brand known for its high-volume service model.

How does FEP plan to optimize IMO's performance?

FEP will focus on operational efficiencies and maximizing the brand’s customer engagement and retail partnerships.

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