Ferguson Home Unveils a Unified Brand Experience for All
Ferguson Home Marks a New Era of Unified Services
Ferguson Bath, Kitchen & Lighting Gallery alongside Build.com is thrilled to launch its consolidated brand, now officially named Ferguson Home. This change represents a comprehensive evolution within the home improvement sector, crafting a holistic shopping experience that balances convenience, personalization, and extensive product offerings.
A Strategic Shift for Enhanced Customer Engagement
This transformative step aims to integrate all aspects of Ferguson's operations, providing customers with a cohesive brand that spans retail, trade, and digital channels. Ferguson Home emerges as a trusted go-to destination for diverse needs related to kitchen, bath, lighting, and more. With Ferguson Home, consumers benefit from the best of both worlds: the convenient online shopping experience characteristic of Build.com and the tactile, interactive appeal of Ferguson's showroom environments.
Creating an Omnichannel Experience
The unification of these two distinct shopping experiences forms the backbone of Ferguson Home’s approach. Customers can now engage with products via FergusonHome.com, seamlessly transitioning between online and in-person consultations. This method embraces advanced technologies, allowing users to utilize online features like curated product collections, advanced search capabilities, and interactive tools designed to facilitate project planning.
Empowering Trade Professionals and Homeowners
Ferguson's core demographic includes trade professionals alongside homeowners, both of whom will enjoy an enhanced shopping experience finely tuned to their unique project needs. This empowerment is evidenced through Ferguson Home’s robust digital platform, which supports DIY enthusiasts while offering personalized consultations for more complex requests.
The Customer-Centric Vision
Caroline Danielson, Director of Showrooms, emphasizes that home improvement is at the essence of Ferguson Home's mission. The new identity enhances the customer journey by merging the expertise and extensive product variety Ferguson is renowned for, while also enabling shoppers to choose how they wish to engage—whether through personal consultations in showrooms or online purchases at their convenience.
Essential Features of Ferguson Home
Three key components outline the experience under the Ferguson Home brand:
- Seamless Branding: Every interaction with Ferguson Home will reflect a unified brand identity, eliminating confusion and ensuring the customer experience is streamlined across all platforms.
- Comprehensive Online Tools: With the launch of FergusonHome.com, customers can pre-select products for in-store consultations and explore a range of tools to assist in their home improvement projects.
- Unwavering Support: The dedicated team of experts remains unchanged, providing reliable and knowledgeable support to all customers.
Looking Ahead: The Future of Ferguson Home
The transition to Ferguson Home is set to begin, heralding a new chapter with its digital platform launch. Ferguson Home will retain the Build.com site for a period following the transition, ensuring customers can experience a seamless migration.
With over 250 showrooms and a formidable team of product specialists, Ferguson is determined to reshape how customers perceive and interact with home improvement products. The brand will systematically update all marketing materials to reflect this exciting new direction.
Embracing a Dynamic Digital Presence
This strategic rebranding allows Ferguson to enhance its market position while expanding its outreach. By merging physical storefronts with a strong online presence, Ferguson Home aims to create meaningful connections and successful outcomes for customers undertaking projects of all sizes.
As Ferguson Home anticipates this significant evolution, the company is poised to advance the benchmarks within the industry through innovative practices and a steadfast focus on customer satisfaction.
About Ferguson
Ferguson (NYSE: FERG) stands as a leading distributor focused on serving professionals within the North American construction market, boasting a robust sales record of $29.6 billion and a workforce of around 35,000 employees across nearly 1,800 locations.
Frequently Asked Questions
What is Ferguson Home?
Ferguson Home is the new unified brand encompassing Ferguson Bath, Kitchen & Lighting Gallery and Build.com, providing a seamless shopping experience for home improvement needs.
When does Ferguson Home launch?
The official launch of Ferguson Home is set to take place soon, following a transitional period utilizing both FergusonHome.com and Build.com.
What products can I find at Ferguson Home?
Customers can find a wide array of products related to kitchen, bath, lighting, and various home improvement supplies under the Ferguson Home brand.
How does the change affect customer service?
Customer service remains unchanged, ensuring that expert guidance and support are consistently available for all users.
Will there be new locations for Ferguson Home?
Ferguson Home will continue operating from its existing showrooms, keeping its extensive network for customer access while enhancing its online services.
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