Explore ASUS's Innovative Designs at Milan Design Week 2025

Author: Owen Jenkins Updated: 02-27-2025 06:12 AM

ASUS Brings Innovation to Milan Design Week 2025

At Milan Design Week 2025, ASUS proudly presents the theme "Design You Can Feel." This exhibition follows the successful showcase at the London Design Festival last year. Located in a captivating historic gallery, the event aims to delve into the themes of materiality and craftsmanship.

Unveiling Studio INI's Dynamic Installation

One of the highlights of the exhibition is an installation by Studio INI, renowned for creating dynamic, sensory-driven public artworks. The work, led by design visionary Nassia Inglessis, will feature a kinetic and biomimetic sculpture that responds to visitors' interactions. This installation will invite attendees to engage physically, experiencing the unique tactility of ASUS' innovative Ceraluminum™ material.

The sculpture will incorporate sensors that track visitor interactions and translate these movements into captivating AI-generated visual representations, creating an immersive environment.

Showcasing the ASUS Design Ethos

The exhibition will also spotlight the design philosophies that guide ASUS in crafting their laptops. Guests will have the chance to explore interactive exhibits showcasing the latest Zenbook models, which are sleek, AI-powered devices designed with both aesthetics and functionality in mind. These laptops are encased in ASUS' proprietary Ceraluminum™, which merges the lightweight properties of metal with the strength of ceramics.

A comprehensive demonstration will also cover other laptop series, including ProArt, Adol, Vivobook, and ROG ACRONYM. Attendees can engage in hands-on experience areas, allowing them to test the devices firsthand.

Exclusive Limited Edition Zenbooks

This year's exhibition unveils four exclusive limited-edition ASUS Zenbook S models. Each of these stunning designs draws inspiration from the planet's most remarkable landscapes, translating their vibrant colors and textures into a sophisticated modern aesthetic.

The Ceraluminum™ materials not only enhance durability and craftsmanship but also reflect ASUS's commitment to innovation where technology perfectly aligns with nature.

The Global Tour Continues

The Milan event builds on previous presentations in Shanghai and London, extending the discussion of artistry and innovation at one of the world's most celebrated design shows.

Upcoming Event Details

Mark your calendars for this extraordinary event, happening from April 8 to April 13, 2025, at the Galleria Meravigli. This venue is set to become a hub for design enthusiasts and professionals alike.

Media Contact:
Joy Yu, contact via email for inquiries.

Frequently Asked Questions

What is the theme of ASUS's exhibition at Milan Design Week 2025?

The theme is "Design You Can Feel," focusing on materiality, craftsmanship, and technology.

Who designed the installation for the exhibition?

The installation is created by Studio INI, founded by Nassia Inglessis, known for its interactive public artworks.

What unique material will ASUS showcase?

ASUS will showcase its proprietary Ceraluminum™ material, which combines the properties of metal and ceramics.

When will the Milan Design Week 2025 take place?

The event will run from April 8 to April 13, 2025.

What will visitors experience at the exhibition?

Visitors will enjoy interactive displays, the latest Zenbook models, and exclusive limited-edition designs inspired by nature.

About The Author

Hi there I'm 38-year-old author and financial consultant Owen Jenkins. Having worked in the financial sector for more than ten years, I am well-versed in the subtleties and complexity that mold our financial environment. Following a degree in finance, I worked in a number of financial institutions honing my abilities in market analysis, financial planning, and investment strategies.

My love is teaching others about investing and personal finance. My goal in writing many books and articles has been to demystify financial ideas and give readers the information they need to make wise financial decisions. I write with a direct, useful style that emphasizes doable suggestions for daily living.

Along with writing, I lead webinars and seminars where I impart knowledge on how to successfully negotiate the financial world. I also write for financial journals and show up as a guest expert on financial news programs a lot. Whether they are new to investing or want to improve their approach, my mission is to enable people to take charge of their financial futures.

Beyond work, I like to hike, play the guitar, and spend time with my family. I think that balance is crucial and want to encourage people to strike a balance between their financial aspirations and their hobbies. I want to help people succeed and achieve financial security through my work, so having a good influence.

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