Exciting Launch of Shark Beauty™ as Sponsor for Women’s Classic
Shark Beauty™ Takes Center Stage as Title Sponsor
In an exciting development for women's sports, Horizon Sports & Experiences (HS&E) has announced that Shark Beauty™, a renowned brand under SharkNinja, will serve as the title sponsor for the inaugural Shark Beauty™ Women’s Champions Classic. This landmark event is set to revolutionize women’s college basketball by providing a premier platform for teams and athletes to shine.
The Inaugural Women's Champions Classic
Scheduled to take place at Barclays Center, the Shark Beauty™ Women’s Champions Classic will showcase elite teams including the University of Connecticut, the University of Iowa, the University of Louisville, and the University of Tennessee. This highly anticipated event will be aired in primetime on the FOX broadcast network, delivering exciting basketball action to a wider audience.
Significance of Sponsorship
Shark Beauty™’s sponsorship marks a pivotal moment in the promotion of women's sports, as it aligns with the growing momentum and popularity of women’s basketball. Petra Oman, Vice President of Global Marketing at Shark Beauty, expressed enthusiasm about the opportunity: “This first-of-its-kind early-season tournament in New York City provides the type of national spotlight that will continue to elevate the women’s game. We are committed to reimagining beauty solutions, and this event offers an exciting platform to introduce Shark Beauty to a passionate fanbase.”
HS&E and Shark Beauty™ Collaboration
As part of the collaboration, Shark Beauty™ will receive comprehensive exposure including broadcast and digital integrations, in-arena signage, and enhanced fan engagement experiences. David Levy, Co-CEO of HS&E, noted the significance of this sponsorship agreement, emphasizing the shift in focus towards women's sports. It represents a broader trend where brands are acknowledging the potential and importance of investing in women’s sporting events, thus paving the way for future partnerships.
Innovative Marketing Strategies
The Shark Beauty™ Women’s Champions Classic will not only introduce fans to a thrilling basketball experience but also allow Shark Beauty™ to showcase their innovative beauty products designed for various hair types. The association with HS&E positions Shark Beauty at the forefront of a significant cultural moment while simultaneously enhancing their brand visibility on a national scale.
Embracing Digital Platforms
To amplify engagement, fans can follow the Shark Beauty™ Women’s Champions Classic across social media platforms through their various channels. These will serve as vital sources of updates, announcements, and interactions leading up to the event. It represents an era where brands emphasize not just competition but also community building.
About SharkNinja, Inc.
SharkNinja, Inc. (NYSE: SN) is a leader in product design and technology, offering a diverse range of home solutions that have transformed consumer expectations worldwide. Their commitment to innovation ensures they remain at the forefront of market trends, bringing groundbreaking products to consumers.
About Horizon Sports & Experiences (HS&E)
Horizon Sports & Experiences (HS&E) combines sports, media, and experiential marketing to create engaging opportunities for brands and audiences. With a diverse portfolio and partnerships spanning various industries, HS&E continues to redefine the landscape of sports marketing.
Frequently Asked Questions
What is the Shark Beauty™ Women’s Champions Classic?
The Shark Beauty™ Women’s Champions Classic is a basketball showcase featuring top women's college teams, aimed at promoting women's basketball nationally.
When and where will the event take place?
The event is scheduled for a Saturday in December at Barclays Center in Brooklyn, providing fans with an exciting evening of basketball.
Who are the participating teams?
The participating teams include the University of Connecticut, the University of Iowa, the University of Louisville, and the University of Tennessee.
What role does Shark Beauty™ play in this event?
Shark Beauty™ is the title sponsor, benefiting from brand exposure through various marketing integrations and fan engagement activities.
How can fans stay updated about the event?
Fans can follow the event on social media channels and dedicated websites to get the latest news and updates about the event.
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