Encore's Strategic Growth with FIRST Acquisition for Events

Encore's Strategic Acquisition of FIRST Enhances Event Services

Encore, a forward-thinking leader in the event production industry, recently announced a significant step in expanding its offerings through the acquisition of FIRST, a premier global brand experience agency. This exciting move not only bolsters Encore's event production capabilities but also enhances its in-venue services. The acquisition aligns with Encore's commitment to delivering exceptional experiences throughout the entire event journey.

The Impact of FIRST on Encore's Operations

Founded with nearly 15 years of experience in managing outsourced event services, FIRST brings a wealth of industry expertise to Encore. With a legacy of 30 years, FIRST has built a reputation for managing B2B events effectively. The agency supports over 15,000 events annually and has established offices in major global cities, including New York, London, and Singapore. This global reach combined with FIRST's local insights positions Encore to provide innovative and tailored solutions for clients around the world.

Leverage of Expertise and Client Engagement

Ben Erwin, the President and CEO of Encore, expressed enthusiasm about this merger, stating that FIRST's embedded corporate team model and long-standing relationships across multiple industries will greatly complement Encore's existing production expertise. This partnership is expected to provide even greater value to clients, regardless of whether events are held on-site or off-site.

Creating Authentic Brand Experiences

Maureen Ryan Fable, the CEO of FIRST, shared her excitement about joining forces with Encore. She highlighted the importance of integrating embedded solutions within a client’s unique culture, effectively ensuring that every event resonates authentically with their brand identity. Together, with Encore's expanded resources, FIRST is well-positioned to enhance the delivery of memorable experiences in event planning and execution.

Global Market Enhancements

The strategic acquisition promises to enhance Encore’s presence in key global markets including North America, EMEA, and APAC. By combining Encore's global footprint with FIRST's robust embedded campus model, both companies aim to implement innovative approaches that will set them apart in the competitive event landscape.

About Encore

Encore is recognized as a global leader in event production, delivering comprehensive solutions for meeting and event professionals. The company provides a vast array of services, including event technology, production, and trade show management. As a trusted partner for over 2,200 leading hotels and venues, Encore is committed to delivering stellar customer service, impacting approximately 25 million individuals annually. Encore consistently ranks among the great workplaces and is included in the prestigious Fortune 100 Best Companies to Work For list, reflecting its dedication to fostering a supportive work environment.

About FIRST

FIRST stands as a leading global brand experience agency, offering an array of services from creative to digital technology management. The agency excels in crafting connected experiences that meld brands with their target audiences, operating in various industries such as finance, technology, and healthcare. With over 800 talented individuals, FIRST's operations span across key global regions, establishing itself as an invaluable partner in event marketing and brand experiences.

Frequently Asked Questions

What is the significance of Encore's acquisition of FIRST?

This acquisition enhances Encore's event services portfolio and expands its global reach, providing clients with innovative solutions and event experiences.

How will the acquisition benefit Encore's customers?

Customers will enjoy more comprehensive event offerings, combining Encore's production capabilities with FIRST's embedded service model for authentic branded experiences.

What industries does FIRST serve?

FIRST serves a variety of industries, including financial services, media, healthcare, and technology, making it a versatile agency for diverse client needs.

Where is Encore headquartered?

Encore is headquartered in Schiller Park, Illinois, and operates in 21 countries worldwide, emphasizing its global service network.

What recognition has Encore received recently?

Encore has been recognized as one of the Fortune 100 Best Companies to Work For, highlighting its commitment to employee satisfaction and service excellence.

About The Author

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