Discovering Floral Excellence: Your Guide to Quality Harvests
A Comprehensive Guide to Quality Floral Products
Written by flower farmers for flower farmers, growers, and gardeners, this essential reference covers 230 cut floral crops.
The passionate flower farmers of the Seattle Wholesale Growers Market (SWGM) have dedicated over two centuries of combined experience to the art of cut flower growing. Their profound knowledge is beautifully encapsulated in their inaugural publication, FLORAL STANDARDS, which identifies key practices and specifications for 230 top floral crops. This guide serves not only as a manual for seasoned growers but also as a resource for those new to the field.
Building a National Reputation
Since its inception in 2011, SWGM has flourished in gaining recognition for its diverse array of fresh, seasonal, and high-quality floral products. Serving florists, shops, studios, and customers eager for local and domestic botanical ingredients, the market currently represents 18 flower farms situated across Washington and nearby regions. Moreover, it also distributes products from several additional West Coast growers, expanding its reach and influence within the floral community.
Effective Practices for Floral Quality
FLORAL STANDARDS provides invaluable insights, guiding flower farmers from the selection and harvest stage through to post-harvest processes. The book covers essential criteria, such as stem length and stem counts per bunch, all of which are vital for ensuring product vitality and maximizing vase life. This detailed guidance is tailored towards those who wish to offer optimal floral arrangements to their clients, whether they are event planners, retailers, or average gardening enthusiasts.
The Making of FLORAL STANDARDS
The creation of FLORAL STANDARDS was not a task completed overnight. It was a prolonged effort, fueled by the desire to produce detailed specification sheets for a myriad of floral products cultivated and marketed by SWGM. Under the leadership of board member and founder Diane Szukovathy, dedicated member growers generously invested countless hours volunteering to encapsulate their effective methods for selection, care, harvest, and post-harvest protocols. This extensive research led to the identification of optimal vase life for numerous varieties, alongside recommended cultivars ideal for commercial cultivation.
In-Depth Features of the Publication
This comprehensive 336-page book is rich in visual detail, featuring over 425 images that exhibit correct bud sizes and attributes critical for optimal harvesting phases. The publication also includes specification charts for key floral crops such as various bulbs, vines, chrysanthemums, ferns, peonies, roses, and many more. Additionally, it highlights practices for cultivating woody trees and fruiting branches, making it a well-rounded guide for growers.
A Resource for All Flower Enthusiasts
According to Aaron Gaskey, SWGM board chair, "FLORAL STANDARDS is an essential reference for experienced and aspiring flower farmers, as well as for avid flower lovers and gardeners. It contains priceless expertise and proven techniques that will guide growers toward success in their floral endeavors." While the book’s content is rooted in the growing conditions of the Pacific Northwest, its guidance is relevant and beneficial for flower farmers and enthusiasts across diverse climates worldwide.
Book Specifications:
FLORAL STANDARDS: A Practical Guide for Harvesting and Delivering Professional Quality Products
ISBN: 978-8-9905123-0-6
Price: $79.95
Soft cover, 8-1/2? x 11?
336 pages
425+ full-color photographs throughout
Get Your Copy
For those interested in enhancing their floral knowledge or practices, ordering is available on the official SWGM website.
For wholesale inquiries, please connect with Brad Siebe, the General Manager of SWGM.
Media Contact:
Brad Siebe
206-838-1523
Frequently Asked Questions
1. What is FLORAL STANDARDS about?
FLORAL STANDARDS is a comprehensive guide that details best practices for harvesting and delivering high-quality floral products.
2. Who is the intended audience for this book?
This book is tailored for flower farmers, growers, gardeners, and anyone interested in floriculture.
3. How many floral crops are covered in FLORAL STANDARDS?
The publication encompasses specifications for 230 cut floral crops, making it a valuable resource.
4. Can this guide be useful for new growers?
Absolutely! FLORAL STANDARDS is designed to help both experienced farmers and newcomers to the floral industry succeed.
5. Where can I purchase FLORAL STANDARDS?
You can purchase FLORAL STANDARDS directly through the Seattle Wholesale Growers Market website.
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