Changan Automobile's Journey: A Digital Transformation Tale

Changan Automobile's Leadership in NEV Innovation

Recently, a notable cultural exchange took place between Dong Yuhui, a prominent cultural live streamer, and Zhu Huarong, the Chairman of Changan Automobile. This insightful dialogue focused on the theme of innovation, exploring how Changan embraces the future of new energy vehicles (NEV) and digital transformation.

Understanding Changan's Corporate Evolution

The history of Changan Automobile is rich and layered, characterized by three significant relocations and numerous entrepreneurship endeavors. This historical depth has shaped its strategies in digital and intellectual transformation, allowing the brand to adapt to industry changes and consumer needs effectively.

During this dialogue, Zheng revealed the secret to Changan's enduring spirit: its commitment to innovation and responsibility toward societal challenges. With a history spanning a century, Changan continues to thrive, showcasing its youthful energy and dedication to progress.

Leading the Charge in Digital Transformation

To stay ahead in a rapidly changing automotive landscape, Changan has embarked on an Innovation & Entrepreneurship Program aimed at establishing itself as a world-class automobile brand. This initiative encourages a fresh start mentality, pushing against the confines of traditional practices.

Changan's major breakthroughs in electric vehicle technologies stem from its ambitious "Mission of Shangri-La." This mission emphasizes providing comprehensive power solutions that push the envelope. Additionally, the implementation of the "Dubhe Plan" symbolizes Changan's goal of an evolving, interactive driving experience, seamlessly melding tradition with modern aesthetics.

User-Centric Approach: Addressing Diverse Consumer Needs

When questioned about the user-centric methodology, Zhu Huarong articulated that user needs are at Changan's core, affecting all aspects of its supply chain. The company's commitment to understanding and responding to diverse consumer requirements has led to the creation of three distinct EV brands: Changan NEVO, Deepal, and AVATR.

Changan NEVO targets new mainstream family users, offering a lineup that includes the latest A07 model known for its long range, rapid charging features, and superior safety standards. The C798, a standout model from NEVO, boasts a sleek design and advanced autonomous driving technologies, marking a significant evolution in automotive offerings.

Expanding Global Horizons: Changan’s International Strategy

With a strategic approach dubbed the "Vast Ocean Plan," Changan Automobile has markedly enhanced its global footprint. Currently, the brand has established a comprehensive global R&D framework across six countries and ten distinct locations, reflecting its commitment to innovation on an international scale.

Zhu Huarong emphasized the importance of transforming the focus from mere product exports to the "globalization of the value chain." This shift aims to enhance the global influence of Chinese brands, allowing Changan to leverage its technological advancements to enrich travel experiences and support a digital lifestyle through intelligent automobiles.

Conclusion: The Future of Changan Automobile

As Changan Automobile navigates the future of the automotive industry, its unwavering dedication to innovation, user-centric design, and global expansion positions it as a leader in the NEV sector. With a clear vision and robust strategies, the company aims to not only adapt to changes but actively shape the future of mobility.

Frequently Asked Questions

What is the theme of the dialogue between Dong Yuhui and Zhu Huarong?

The theme was centered around innovation, exploring how Changan is advancing in NEV and digital transformation.

What significant program has Changan initiated for innovation?

Changan has launched the Innovation & Entrepreneurship Program, focusing on establishing a world-class automobile brand.

What are the distinct EV brands created by Changan?

Changan has developed three brands: Changan NEVO, Deepal, and AVATR, each catering to different customer needs.

What is Changan's approach to global expansion?

Changan’s "Vast Ocean Plan" aims at enhancing its global presence through an extensive R&D framework and a focus on value chain globalization.

How does Changan ensure user needs are met?

User needs are prioritized throughout Changan's entire supply chain, ensuring that the products serve the diverse demands of its consumers.

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