Cetera Financial Expands with RIA and Branches Channel Launch
Cetera's New RIA and Branches Channel Introduction
Cetera Financial Group, a leader in the wealth management industry, has announced the launch of a new Registered Investment Adviser (RIA) and Branches Channel, headed by the experienced industry veteran Jen Hanau. This fifth dedicated channel will provide essential support for independent RIAs, W-2 RIA businesses, and its supported independence branches model.
Leadership with a Vision
Jen Hanau joins Cetera, bringing with her over two decades of experience in advisor recruitment, strategic growth, and platform development. Her extensive background positions her as a key player in driving the RIA and Branches Channel toward success, ensuring advisors have the tools necessary for growth and achievement.
Commitment to Advisors
This innovative channel aims to manage Cetera's independent RIA services along with employee-based RIA models, catering to the growing needs of financial advisors. The establishment reflects Cetera's dedication to nurturing an environment where advisors can thrive with ample resources and flexible affiliation models tailored to their unique practices.
Current Advisor Network and Offerings
As of March 2025, Cetera’s RIA and Branches Channel boasts over 600 advisors, managing approximately $33.5 billion in client assets. The channel encompasses various offerings designed to cater to diverse advisor needs. These include:
- Avantax Planning Partners: A tax-focused model that collaborates with CPA firms to offer clients comprehensive wealth management solutions through thorough tax and financial planning.
- Cetera Investors: Featuring over 40 branch offices, this model supports advisors' independence, enhanced by Cetera’s compliance and operational backing.
- Cetera Blueprint: A unique community designed to aid Cetera advisors in reaping the benefits of ownership in their own RIA, supplemented by experienced partner support.
- The Retirement Planning Group (TRPG): A fee-only RIA model focused on providing wealth management services through detailed client planning.
A Message from Leadership
"The introduction of our RIA and Branches Channel signifies a pivotal moment in Cetera's journey, highlighting our resolve to meet the varying needs of advisors and their clients," stated Todd Mackay, President of Cetera Wealth Management. He emphasized that Jen Hanau's capabilities and forward-thinking approach make her the perfect leader for this initiative, confident that it will redefine excellence and innovation in the industry.
Jen Hanau's Vision
Before joining Cetera, Hanau was the National Managing Director at Mariner, where she significantly expanded its independent channels. Her experience extends to leadership roles at Fidelity Investments and Charles Schwab, where she focused on advisor recruitment and the advantages of the RIA model.
Hanau expresses her excitement about leading Cetera's new initiative, emphasizing the importance of prioritizing the best interests of clients. Her enthusiasm aligns with Cetera's commitment to fostering innovation and advisor support, enabling advisors to reach their goals while delivering outstanding client service.
Future Growth and Strategy
In her new role, Hanau will work on developing and implementing effective sales strategies, managing client interactions, and driving growth through collaborative and innovative tactics. The establishment of this channel underscores Cetera's dedication to welcoming and retaining top talent in the wealth management field.
The Comprehensive Cetera Ecosystem
The RIA and Branches Channel complements Cetera's existing channels, which include the Advisor Channel, Institutions Channel, Large Enterprise Channel, and Tax & Accounting Channel. Each channel fosters collaboration among advisors with similar goals, creating a rich community that thrives on shared success.
About Cetera Financial Group
Cetera Financial Group serves as the premier Wealth Hub for independent advisors and institutions, providing tailored support, flexible affiliation options, and comprehensive growth solutions. With almost 12,000 advisors and institutions within its network, Cetera offers a platform for financial professionals to expand, scale, or transition their businesses according to their needs.
Cetera differentiates itself from traditional independent broker-dealers by offering real choices through a blend of modern technology, integrated wealth solutions, and a community-oriented culture. As of March 31, 2025, Cetera manages over $554 billion in assets, showcasing impressive growth and advisor satisfaction, with over 35,000 five-star ratings contributing to a satisfaction score of 4.8 out of 5.
Frequently Asked Questions
What is the purpose of Cetera's new RIA and Branches Channel?
The RIA and Branches Channel aims to provide tailored support and flexible affiliation options for independent RIAs and W-2 RIA models, enhancing growth opportunities for advisors.
Who is leading the new channel?
Jen Hanau, who brings significant experience in wealth management, advisor recruitment, and platform development, is leading the RIA and Branches Channel at Cetera.
How large is the advisor network in this new channel?
As of March 2025, the channel includes more than 600 advisors managing approximately $33.5 billion in client assets.
What types of offerings does Cetera provide within this channel?
Cetera offers several models, including Avantax Planning Partners, Cetera Investors, Cetera Blueprint, and The Retirement Planning Group, addressing various advisor needs.
What is Cetera's overall vision?
Cetera's vision focuses on empowering independent advisors, fostering innovation, and providing a supportive community to help advisors achieve their professional goals while ensuring excellent client service.
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