Celebrating a Decade of Innovations: The IQOS Journey Forward

Innovative Milestone: Ten Years of IQOS

Philip Morris International Inc. (PMI) (NYSE: PM) proudly commemorates a significant achievement: the 10th anniversary of its flagship smoke-free product, IQOS. Since its inception, IQOS has represented a pivotal step towards realizing PMI's vision for a smoke-free future and a healthier society.

Impact of IQOS in Japan

Launched in Japan in 2014, IQOS has shown remarkable results, evidenced by the latest findings from the National Health and Nutritional Survey (NHNS). This comprehensive health assessment reveals a staggering 46% reduction in cigarette smoking prevalence in Japan from 2014 to 2022. The data indicates a drop from 19.6% to 10.6% among adults, signaling significant progress in public health as more individuals turn to less harmful alternatives.

Supporting Transition to Smoke-Free Products

The introduction of heated tobacco products like IQOS has been a game-changer in public health. Millions of smokers in Japan have embraced these alternatives, resulting in a consistent decline in traditional cigarette use. As a testament to its efficacy, IQOS now boasts over 30.8 million users globally, underscoring its role in encouraging adults to move away from smoking.

Economic Contributions and Future Aspirations

PMI’s CEO, Jacek Olczak, emphasizes the company’s commitment to a smoke-free goal. “With the introduction of IQOS, we've epitomized our ambition to solve the smoking problem. Approximately 22 million adults worldwide have completely transitioned to IQOS, marking a significant achievement in our smoke-free journey,” he stated. The product has swiftly become a cornerstone of PMI's revenue, generating over $10 billion annually.

Transformational Workforce and Innovation

As PMI approaches its target of becoming predominantly smoke-free by 2030, it continues to innovate within the sector. The workforce, comprising over 80,000 dedicated employees, has been integral to this transformation. PMI's advancements are not just limited to tobacco replacement; the company is on a path of expansion into wellness and healthcare, bridging gaps in public health via seamless health experiences.

Philip Morris International’s Comprehensive Strategy

PMI is not just about producing cigarettes and smoke-free products; it’s committed to an extensive forward-looking strategy. Over the years, the company has invested more than $12.5 billion into research, development, and effective commercialization of smoke-free products. This effort supports the mission of eventually phasing out cigarette sales completely.

Acquiring New Horizons

The acquisition of Swedish Match has positioned PMI as a formidable leader in the global smoke-free product arena, combining the strengths of IQOS and ZYN. This powerful union aims to set new benchmarks in consumer satisfaction and public health impact.

Conclusion: A Vision for Future Generations

As of mid-2024, PMI's ambition continues to be reflected in its performance, with smoke-free products representing around 38% of its net revenues. This figure demonstrates the effectiveness of its strategic initiatives aimed at reducing tobacco-related harm across various markets. The journey of IQOS symbolizes hope for future generations, illustrating that change is not only possible but also on the horizon.

Frequently Asked Questions

What is IQOS?

IQOS is a heated tobacco product developed by Philip Morris International that offers a smoke-free alternative to traditional cigarettes.

How long has IQOS been on the market?

IQOS was first launched in Japan in 2014, marking ten years of its availability in various markets worldwide.

What is the significance of the recent health data in Japan?

The recent health data shows a significant decline in smoking prevalence in Japan, indicating that smoke-free products like IQOS are making a positive impact.

How many people use IQOS globally?

As of June 2024, approximately 30.8 million adults worldwide are reported to use IQOS.

What are PMI's future goals?

PMI aims to become a predominantly smoke-free company by 2030, significantly reducing traditional cigarette sales.

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