Bridge Players Unite to Conquer Alzheimer's with $1.2M Fundraiser
Bridge Players Rally for Alzheimer’s Fundraising Efforts
This past summer, an extraordinary movement took place among bridge players who raised an impressive $1.2 million for the Alzheimer's Association's fundraiser known as The Longest Day. This event encouraged players to host activities that not only highlight their passion for the game but also support a critical cause that touches the lives of many.
Major Contributions from the Bridge Community
The fundraising efforts peaked during the week of the summer solstice, a time symbolizing light and warmth. Throughout this week, passionate bridge clubs organized games, lessons, silent auctions, and more to help drive awareness and donations in the fight against Alzheimer's disease and other dementias. This year, a remarkable 323 clubs came together to contribute, accumulating a total of $1,210,210.35, which included more than $27,000 raised from sanction fees during this event.
Alzheimer's Awareness Through Bridge
Bridge is more than just a card game; it is a community that fosters social connections and mental engagement. With its strategic complexities, bridge offers players a way to embrace healthy behaviors that can potentially mitigate the risks of cognitive decline. The partnership with the Alzheimer's Association, which began in 2013, has proven fruitful, allowing the American Contract Bridge League (ACBL) to raise over $10 million contributing to this noble cause.
A Words of Thanks from the ACBL
Bronia Jenkins, the executive director of ACBL, expressed gratitude for the community's commitment, stating, "Most people are affected by Alzheimer's and dementia in some fashion. The ACBL community rallied to support its prevention and treatment by participating in an activity they love. I'm amazed by our membership’s generosity and the hard work team organizers put into The Longest Day to support the Alzheimer's Association." This reflects not only the dedication of the players but also the impact of their efforts.
Recognizing Top Fundraisers
The dedication to this fundraising initiative led to impressive contributions from various teams. Recognized among the top fundraisers were Team HB, led by Helen Browdy from Atlanta, Georgia, bringing in a remarkable $130,895. BRIDGExpress from Great Neck, New York, followed closely with $118,998, and St. Louis Bridge Center contributed $78,175. Other notable mentions include the Indianapolis Bridge Center, Santa Barbara "Rufnsluffers", and the Charlotte Bridge Association, each demonstrating incremental but significant funding towards this vital cause.
Words from the Alzheimer’s Association
Joanne Pike, DrPH, president and CEO of the Alzheimer's Association, commended ACBL for exceeding their previous fundraising total, stating, "The Alzheimer's Association congratulates and thanks ACBL for another outstanding year as a Global Team for The Longest Day. Their total giving reached a major milestone this year: $10 million raised since our partnership began." This partnership has significantly contributed to advancing research, accelerating risk reduction efforts, and enhancing care and support for those affected by Alzheimer's.
About the American Contract Bridge League
The ACBL has established itself as the largest bridge organization worldwide since its inception in 1937. With a membership of 130,000 individuals and 2,000 associated bridge clubs, they sanction a staggering 1,100 sectional and regional tournaments annually, including three prestigious North American Bridge Championships that attract up to 4,000 players globally. Bridge continues to cultivate a diverse range of players, from novices to seasoned professionals, creating an environment where enthusiasts can engage, compete, and contribute to meaningful causes such as the fight against Alzheimer's.
Contact Information
For further information or inquiries, please reach out to Stephanie Threlkeld at 662-253-3112. Your involvement can make a difference in supporting Alzheimer's initiatives and helping communities thrive.
Frequently Asked Questions
How much money did bridge players raise this year for Alzheimer's?
Bridge players raised an impressive $1.2 million during the fundraiser known as The Longest Day.
What activities were involved in the fundraising efforts?
Activities included bridge games, lessons, silent auctions, and other engaging events designed to raise awareness and funds.
What is the total amount raised since ACBL partnered with the Alzheimer's Association?
The American Contract Bridge League has raised over $10 million since establishing their partnership with the Alzheimer's Association in 2013.
Who were the top fundraisers from the ACBL?
Top fundraisers included Team HB, BRIDGExpress, and St. Louis Bridge Center, among others, each contributing significant sums to the cause.
How can individuals contribute to the Alzheimer's Association through similar initiatives?
Individuals can participate in events like The Longest Day, host fundraisers, or even engage with their local bridge clubs to contribute to Alzheimer's research and support.
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