Brian Cox Champions Mental Health with ASICS Desk Break Movement
ASICS' Campaign for Mental Health Awareness
ASICS is taking a proactive stance towards mental health with a recent initiative that involves the esteemed actor Brian Cox. In a compelling Public Service Announcement (PSA), Cox portrays the world’s scariest boss to shed light on the hidden dangers associated with prolonged desk work. This initiative aims to encourage people to prioritize their mental wellbeing by incorporating regular physical movement into their daily routines.
The Urgent Need for Movement
Research indicates that mental health significantly deteriorates after just two hours of continuous desk work. Stress levels escalate even further after four hours of inactivity. However, ASICS has devised a solution through its Desk Break experiment, which suggests that as little as 15 minutes of exercise can effectively counteract these negative effects.
The Desk Break Experiment Results
Conducted under the guidance of Dr. Brendon Stubbs from King's College London, the Desk Break experiment involved over 80 participants. Those who took 15-minute breaks to engage in physical activity experienced a remarkable 22.5% improvement in their mental state, with their overall scores rising significantly. Participants also reported feeling more relaxed and focused, proving that short, regular movement can lead to substantial improvements in mental health.
Encouraging Office Workers to Join the Movement
In line with World Mental Health Day, ASICS invites office workers globally to participate in the #DeskBreak movement. This initiative encourages individuals to share their experiences of taking regular movement breaks at their desks. By doing so, they contribute to raising awareness and funds for mental health charities worldwide.
Impact of Taking Breaks on Workplace Culture
The findings from ASICS's studies reveal a strong sentiment among employees regarding movement breaks. A staggering 79.2% of participants stated they would exhibit greater loyalty to employers offering regular movement breaks. This reflects the importance of fostering a supportive workplace environment that prioritizes mental health.
Brian Cox's Message on Exercise and Mental Wellbeing
Brian Cox's comments in the PSA resonate strongly with the intended message. He humorously challenges the notion that desks can be intimidating, emphasizing the importance of movement for mental health. His call to action to run, jump, or skate aims to inspire individuals to engage in physical activities that enhance their mental state.
The Role of ASICS in Promoting Wellbeing
ASICS's dedication to mental health is not merely a campaign; it reflects the company’s core belief in the connection between physical activity and positive mental health. They aim to remind individuals that just as exercise is vital for physical health, it is equally crucial for mental wellbeing.
How to Take Part in the Desk Break Initiative
To engage in the Desk Break movement, ASICS encourages employees to post pictures of their empty desks on social media using the relevant hashtags. This not only helps raise awareness about the importance of mental health but also supports charitable initiatives that promote mental wellbeing around the globe.
Frequently Asked Questions
What is the Desk Break initiative?
The Desk Break is an initiative by ASICS encouraging office workers to take regular movement breaks to enhance their mental health.
How long should the Desk Break last?
ASICS suggests taking a 15-minute movement break to help combat the negative effects of long periods of desk work.
What mental health benefits does exercise provide?
Exercise has been shown to improve mood, reduce stress levels, and enhance overall psychological wellbeing.
Who conducted the research for the Desk Break experiment?
Dr. Brendon Stubbs from King's College London oversaw the research related to the Desk Break initiative.
How can I participate in the #DeskBreak movement?
Share a photo of your empty desk on social media on World Mental Health Day, using the hashtag #DeskBreak to raise awareness and support mental health charities.
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