Braze Teams Up with BET+ for an Empowering Grant Program
Exciting Partnership Announcement
Braze, the renowned customer engagement platform, has revealed an inspiring partnership with BET+ to launch the fifth cohort of its Tech for an Equitable Future grant program. This collaboration marks a significant step towards empowering underrepresented founders in the tech industry. Braze is opening up applications for this unique program, inviting companies with diverse leadership to benefit from invaluable resources designed to foster growth and innovation.
What the Grant Program Offers
The Tech for an Equitable Future initiative is aimed at supporting 20 companies led by underrepresented founders, such as Black and women entrepreneurs. Selected participants will receive 12 months of complimentary access to Braze’s technology, along with a suite of resources intended to enhance their business operations. This program not only provides technological support but also facilitates enhanced customer engagement strategies similar to those successfully employed by BET+.
Benefits of the Partnership with BET+
Through this promising alliance, BET+ plans to offer mentorship opportunities to selected program participants. This includes access to a masterclass focused on branding and the provision of free email advertising. BET+ will collaborate closely with five carefully chosen companies, helping them to effectively leverage Braze’s tools to optimize their customer engagement efforts.
A Statement from BET+
Jason Harvey, the Executive Vice President and General Manager of BET+, expressed enthusiasm for this expanded partnership, highlighting its alignment with the company's community-focused values. Harvey emphasized the firm commitment of BET+ to assist under-resourced founders as they enhance their market presence using Braze’s sophisticated technology.
Addressing Funding Disparities
The initiative is particularly important in light of the funding landscape statistics from recent years. In the current funding climate, Black-founded startups have received a mere 0.5% of the overall venture capital allocated to U.S.-based startups. Similarly, companies solely led by women secured only 2.2% of the total investments within the sector. Braze's efforts through the Tech for an Equitable Future program underline a critical commitment to address these inequities.
Expanding Access to Resources
Braze is committed to providing a meaningful impact, with $900,000 worth of annualized product value donated just in FY'25. The firm believes in the power of equitable access to technology and mentorship, aiming to nurture relationships that help underrepresented founders thrive in the competitive landscape of entrepreneurship.
Eligibility Criteria for Applicants
To qualify for the Tech for an Equitable Future grant program, applicants must fulfill several criteria:
- Companies should have underrepresented founders, including Black and women entrepreneurs.
- The business should be bootstrapped or have less than $30 million in venture capital funding.
- The total number of employees must be fewer than 100.
- Companies should possess compatible SDK and adequate Engineering/Marketing resources.
Program Offerings
The selected businesses will gain access to a variety of resources through the grant program, such as:
- A complimentary Braze Core package, which includes access to the Braze platform, SDKs, and APIs, along with comprehensive messaging options.
- Onboarding services and over 25 hours of educational training to ensure a smooth start.
- Continuous support from a dedicated Customer Success Manager.
- Opportunities for free certifications through Braze.
- Access to exclusive digital community platforms for networking with other founders.
Final Thoughts on the Collaboration
The partnership between Braze and BET+ serves as a vital platform to amplify the voices of diverse entrepreneurs within the tech industry. This collaboration extends beyond mere technology access; it signifies a shift towards a more inclusive business culture that recognizes and invests in all founders, regardless of their backgrounds. Together, Braze and BET+ are paving the way toward a future of equitable opportunities for entrepreneurs everywhere.
Frequently Asked Questions
What is the Tech for an Equitable Future grant program?
The program offers grants and resources to support underrepresented founders in growing their businesses.
Who can apply for the grant?
Applicants must have underrepresented founders and meet certain funding and employee criteria.
What support does BET+ provide to participants?
BET+ offers mentorship, branding masterclasses, and free advertising opportunities to selected companies.
What is Braze's role in this partnership?
Braze provides technology and support to help participants enhance their customer engagement strategies.
How many businesses will benefit from this program?
The program is expected to support 20 businesses with resources and technology.
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