Bobbie Expands Its Nationwide Presence at Whole Foods Stores
Bobbie Expands Its Retail Availability Nationwide
Bobbie, a leading pediatric nutrition company founded by mothers, is excited to announce the expansion of its organic infant formulas throughout Whole Foods Market stores across the United States. This major retail move highlights the increasing demand for high-quality, organic infant food options that parents are seeking.
Quality and Nutrition at the Forefront
Bobbie emphasizes that its infant formulas are the only USDA Organic and EU Organic Certified options in the market, meeting both European nutritional standards and FDA regulations. This unique positioning provides parents with a reliable choice for European-inspired infant formulas manufactured in the United States.
Thoughtful Ingredient Sourcing
What sets Bobbie apart is its commitment to premium ingredient sourcing. The company uses Organic milk sourced exclusively from grass-fed cows across the U.S., supporting local family farms. Their fat blend is carefully expeller-pressed without harmful solvents and is cultivated without persistent pesticides like glyphosate. Furthermore, Bobbie's DHA, derived sustainably from microalgae, ensures it meets EU standards—the pinnacle of quality in infant nutrition.
A Focus on Parental Assurance
Laura Modi, CEO and Co-Founder of Bobbie, articulates the brand's philosophy: "Formula is Food." Bobbie is setting a new standard for American infant formulas through simple, organic recipes. By partnering with Whole Foods, which is renowned for its rigorous standards in organic sourcing, Bobbie can broaden access to quality nutrition for families.
What This Partnership Means
Whole Foods Market is equally enthusiastic about bringing Bobbie into its family, providing parents with more choices in the baby aisle. This collaboration echoes a shared commitment to transparency and quality, ensuring parents can better understand what they're feeding their children.
Bobbie's Journey and Growth
This expansion marks Bobbie's second major retail milestone, following its success at Target. With a subscription model that has revolutionized the market, Bobbie has quickly gained traction, helping over 500,000 parents care for their infants. Introduced in 2021, the brand exceeded its growth expectations, becoming the fastest-growing infant formula company in the U.S.
Products and Availability
Whole Foods shoppers can expect to find Bobbie in most locations across the country, including the innovative Whole Foods Market Daily Shop concept in New York City. Bobbie's Organic and Organic Gentle formulas are conveniently offered in 14.1 oz cans at competitive prices of $30.99 and $32.99, respectively. Customers can also opt to purchase directly through Bobbie's dedicated online platform.
About Bobbie
Bobbie is not just a brand; it’s a community focused on fostering a culture of confidence in parenting. Established in 2018, the company aims to empower parents with quality sourced USDA Organic nutrition crafted in America. By maintaining a commitment to simple ingredients, Bobbie stands as a proud representative of mom-founded innovation.
About Whole Foods Market
Whole Foods Market, established in 1980, is known as the pioneer in natural and organic food retailing. As part of Amazon’s grocery division, they lead with a mission to offer the highest quality food options while fostering a commitment to local sourcing and sustainability.
Frequently Asked Questions
What type of products does Bobbie offer?
Bobbie specializes in USDA Organic certified infant formulas, providing options that are inspired by European nutrition standards.
Where can I buy Bobbie products?
Bobbie’s products are available at Whole Foods Market locations nationwide and also online through their official website.
What makes Bobbie's formula unique?
Bobbie's formula is distinguished by its organic milk from grass-fed cows and its DHA sourced from sustainable microalgae, meeting both U.S. and EU standards.
How has Bobbie grown since its launch?
Since its launch in January 2021, Bobbie has rapidly grown, becoming the fastest-growing infant formula brand in the U.S., serving hundreds of thousands of parents.
What is Bobbie's mission?
Bobbie aims to create a parenting culture rooted in confidence, transparency, and a commitment to high-quality infant nutrition.
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