Blueshift Partners with RCS MediaGroup for Enhanced Engagement
Transforming Customer Engagement with Innovative Technology
Blueshift, a leader in intelligent customer engagement, has joined forces with RCS MediaGroup to revolutionize the media industry. This partnership aims to replace outdated marketing systems with Blueshift’s cutting-edge engagement platform that leverages real-time unified data for maximum impact.
Taking Engagement to the Next Level
With Blueshift’s highly innovative technology, RCS MediaGroup is enhancing its ability to manage the timing and distribution of content tailored to specific audiences. This strategic approach ensures that communications are delivered at optimal moments across diverse platforms, including email, mobile apps, websites, and paid media.
Benefits of the Partnership
According to Davide Sanvito, Head of Architecture & Innovation at RCS MediaGroup, Blueshift allows them to deeply understand their customers, enhancing their ability to create customized content and offers. This collaboration enables RCS MediaGroup to engage with consumers in a more personal manner across various channels and platforms, transcending the limitations of previous marketing systems.
Revolutionizing Multi-Channel Campaigns
The fusion of RCS MediaGroup’s media capabilities with Blueshift’s technology is reshaping the marketing landscape. By aligning on multi-channel campaigns powered by intelligent customer data, this partnership sets a new standard for personalized consumer interactions.
About Blueshift
Blueshift, headquartered in San Francisco, is dedicated to helping brands automate and personalize customer engagement. The Blueshift intelligent engagement platform employs patented AI technology to unify and manage customer data across various channels and applications. This robust solution allows brands to create seamless, real-time 1:1 experiences throughout the customer journey.
Industry Recognition
Blueshift's contributions to the marketing technology field have not gone unnoticed. The company has been acknowledged in Gartner’s Magic Quadrant for Customer Data Platforms (CDPs) and recognized as a Leader in GigaOm’s Radar for CDPs. Additionally, Blueshift has consistently ranked on the Deloitte Technology Fast 500™ list from 2020 to 2023, highlighting its rapid growth in North America.
About RCS MediaGroup
As a leading multimedia publishing group, RCS MediaGroup operates predominantly in Italy and Spain, covering an extensive array of publishing formats from newspapers to digital content. They also hold a prominent position in the advertising sales sector and are known for organizing major events and sporting competitions.
Extensive Reach and Revenue
With a workforce of nearly 3,000 employees, RCS MediaGroup generates revenues around 828 million euros and engages nearly 32 million unique monthly users in Italy alone. The group's publications include prestigious daily newspapers and popular magazines, such as Corriere della Sera and La Gazzetta dello Sport.
Frequently Asked Questions
What is the main goal of the Blueshift and RCS MediaGroup partnership?
The partnership aims to enhance customer engagement by utilizing Blueshift's advanced technology to deliver personalized, multi-channel marketing campaigns.
How does Blueshift's technology benefit RCS MediaGroup?
Blueshift’s technology automates the timing and distribution of targeted content, allowing RCS MediaGroup to interact more effectively and personally with its customers.
What industries does RCS MediaGroup operate in?
RCS MediaGroup is involved in various publishing fields including newspapers, magazines, digital media, television, and advertising sales.
How has Blueshift been recognized in the industry?
Blueshift has been recognized in the Gartner Magic Quadrant for CDPs and ranked in the Deloitte Technology Fast 500™ list for three consecutive years for its rapid growth.
What types of content can RCS MediaGroup deliver through this partnership?
Through this partnership, RCS MediaGroup can deliver a wide range of content via email, mobile apps, websites, and paid media, all tailored to specific audience segments.
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