Blackbaud Unveils Innovative Solutions for Social Impact in 2024
Transforming Social Impact with AI and Innovation
At the recently held annual technology conference, Blackbaud showcased its commitment to driving innovation within social impact organizations. Blackbaud (NASDAQ: BLKB) focused on how advancements in artificial intelligence and data integration support organizations in raising more funds, saving costs, and working more efficiently.
Empowering Organizations with Advanced Tools
Blackbaud's president and CEO, Mike Gianoni, emphasized their mission-driven approach. With more than 40 years of experience, the company is set to redefine how organizations operate, allowing them to focus more on their core missions.
Creating a Unified User Experience
One of the major highlights was Blackbaud's plans for its flagship fundraising software, Raiser's Edge NXT. The upcoming updates aim to enhance user experience dramatically.
- A revamped navigation system simplifies access for users, making it easier to manage information.
- A common records engine for K-12 fundraisers will help schools see a complete picture of their donors.
- Enhanced management capabilities for donor recognition programs will further elevate engagement strategies.
Harnessing Artificial Intelligence for Insight
In an exciting development, Blackbaud introduced its AI initiatives designed to elevate performance metrics and forecasting directly within their product suite. The proposed Blackbaud Copilot aims to guide social impact professionals through data interactions using natural language understanding, making data-driven decision-making much more accessible.
- Performance insights will help nonprofits compare their results against industry benchmarks established by Blackbaud.
- For educational institutions, tools like the Award Cycle Manager will centralize scholarship management, allowing administrators to track key performance indicators effectively.
- The introduction of an "at-risk" student tool will help educators pinpoint students needing additional support.
Revolutionizing Fundraising Engagement
Blackbaud continues to innovate its integrated payment systems. Updates aim to enhance the fundraising process while maximizing efficiency.
Innovative Donations and Payment Strategies
- The rollout of Optimized and Standard Donation Forms is accompanied by the Intelligent Ask feature to suggest appropriate gift amounts.
- A new tap-to-pay initiative allows supporters to donate simply by tapping their cards on mobile devices.
- Blackbaud's Complete Cover offering extends to selected partners to ensure an optimized donation experience.
Streamlining Financial Management
Recognizing the significance of financial processes, Blackbaud is committed to unifying financial management tools through improvements in their Financial Edge NXT product by 2025.
Enhancing Workflow Efficiency
- Features like automated invoice scanning will streamline payables, leveraging Microsoft AI Document Intelligence.
- The Payment Assistant will facilitate bill payments in Financial Edge NXT, with features for auto-reconciliation to reduce administrative burdens.
- Integrating functionality between Raiser's Edge NXT and Financial Edge NXT will simplify tracking donation impacts.
Expanding Connectivity and Flexibility
Blackbaud is focused on enhancing its Marketplace, providing users with access to more partner applications and integrations.
New Product Integrations
- Partnerships with UBIQ Education and BrightArrow will empower K-12 institutions with superior website solutions.
- Red Arc's enhanced integration connects Raiser's Edge users to their preferred digital marketing platforms.
- The introduction of SKY Add-ins™ will give developers the tools to create customized solutions.
Highlights from bbcon 2024
The excitement at bbcon 2024 is palpable. Thousands of professionals gathered to discuss the latest trends and strategies in the social impact landscape. Keynote addresses from industry leaders and celebrities, including Sheryl Lee Ralph and Dr. Alex George, are poised to inspire those attending.
Frequently Asked Questions
What advancements did Blackbaud announce for its software?
Blackbaud unveiled updates for Raiser's Edge NXT, focusing on user experience improvements and enhanced integration capabilities.
How is Blackbaud using artificial intelligence?
Blackbaud is developing AI features, such as Blackbaud Copilot, to assist users in making data-driven decisions and improving fundraising strategies.
What kind of financial tools is Blackbaud enhancing?
The enhancements include automated processes in Financial Edge NXT, such as invoice scanning and payment automation for better efficiency.
What topics were covered at bbcon 2024?
bbcon 2024 featured discussions on fundraising innovation, sustainability, and leveraging technology to enhance social impact.
How can organizations benefit from Blackbaud's software?
Organizations can increase fundraising efficiency, save on operational costs, and harness data insights for better decision-making.
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