Barbara Corcoran and Otsuka Join Forces to Combat Alzheimer’s Agitation
Barbara Corcoran and Otsuka Join Forces to Combat Alzheimer’s Agitation
Renowned entrepreneur, author, and caregiving advocate Barbara Corcoran is partnering with Otsuka America Pharmaceutical, Inc. and Lundbeck LLC in a groundbreaking initiative called ‘I Wish I Knew.’ This national public education campaign aims to support over 11 million family caregivers of individuals with Alzheimer’s dementia. The campaign focuses on increasing awareness regarding the often-overlooked signs and symptoms of agitation, a condition affecting nearly half of those living with Alzheimer’s dementia, yet remains largely unrecognized by many.
Understanding Agitation in Alzheimer’s Dementia
Barbara Corcoran seeks to shine a spotlight on her own family's challenging journey with Alzheimer’s. With her mother, Florence, facing a diagnosis of Alzheimer's disease at a young age, Barbara experienced firsthand the rapid and profound changes the disease can bring. Initially, the family attributed her mother’s changes to mere forgetfulness, but with time, the unsettling symptoms, notably agitation, became evident. Agitation can manifest in various distressing ways, including physical and verbal aggression or excessive restlessness.
Reflecting on her experience, Barbara shares, “These changes were heartbreaking for my siblings and me. We watched as our loving mother transformed into someone we no longer recognized due to the agitation associated with Alzheimer's.” This realization has driven her to help others by raising awareness about this separate but critical condition.
Empowering Family Caregivers
The collaboration between Barbara, Otsuka, and Lundbeck is centered on empowering family caregivers with valuable information about agitation in Alzheimer’s dementia. Key areas of focus include:
- Signs and Symptoms: Caregivers will learn about behaviors such as restlessness, verbal aggression, and physical aggression that may indicate agitation. Recognizing these signs is crucial for effective intervention.
- Seeking Help: It is essential for caregivers to report concerning behavioral changes to medical professionals. Behaviors such as resisting care or exhibiting emotional outbursts should prompt caregivers to seek advice on managing the situation.
- Caregiver Resources: Agitation can create significant stress for caregivers. Seeking support from others facing similar challenges can provide comfort. Barbara emphasizes the importance of connecting with support groups for shared experiences and understanding.
Barbara hopes her story serves as both a cautionary tale and a source of guidance for other caregivers. “I want others to understand they are not alone in this,” she states. “Through awareness and education, we can create a supportive community for families affected by Alzheimer’s dementia.”
The Importance of Awareness
Educating caregivers about agitation can foster a better environment for both patients and their families. This campaign aims to ensure no family navigates this journey in isolation. Barbara is determined to create resources that help others recognize signs of agitation early, thereby promoting timely responses.
About Agitation in Alzheimer’s Dementia
Agitation is an underreported yet significant condition impacting those living with Alzheimer’s dementia, as well as their caregivers. Research indicates this condition affects approximately half of all dementia patients, highlighting the need for increased awareness and understanding within communities.
Symptoms of agitation include pacing, shouting, and sudden bursts of anger, which can be distressing for both patients and their loved ones. Furthermore, agitation is a common predictor of nursing home admissions, making it imperative that caregivers remain informed on how to manage these behaviors effectively.
About Otsuka Pharmaceutical
Otsuka Pharmaceutical Co., Ltd. is committed to enhancing health on a global scale. With a strong focus on mental, renal, and cardiovascular health, Otsuka explores innovative therapies to meet unmet medical needs. Since establishing its presence in the U.S. in 1973, Otsuka has focused on developing treatments that address various health challenges faced by communities today.
About Lundbeck
Lundbeck is a leading biopharmaceutical company dedicated exclusively to neuroscience. With extensive expertise in improving the lives of individuals with neurological and psychiatric disorders, Lundbeck aims to develop transformative treatments where options are limited. Their commitment to tackling complex health issues continues to position them at the forefront of neuroscience innovation.
Frequently Asked Questions
What is the focus of the 'I Wish I Knew' campaign?
The campaign aims to raise awareness about agitation in Alzheimer’s dementia and supports family caregivers in recognizing signs and symptoms.
Who is Barbara Corcoran?
Barbara Corcoran is a notable entrepreneur and caregiver advocate who shares her family's experience with Alzheimer's to inform and guide others.
How can caregivers manage agitation in dementia patients?
Caregivers are encouraged to report behavioral changes to medical professionals and seek support from community resources to manage agitation effectively.
What are some symptoms of agitation in Alzheimer’s dementia?
Symptoms may include restlessness, aggression, emotional outbursts, and repetitive behaviors.
How can understanding agitation benefit families?
By being informed about agitation, families can respond promptly to behavioral changes and create a more supportive environment for their loved ones.
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