Activate Sets New Standard with 50th Location Launch Globally

Activate Reaches a Landmark with 50th Location Opening
Activate, the pioneer of active gaming, is thrilled to announce the grand opening of its 50th location, marking an impressive milestone in its rapid global growth. This achievement showcases the brand's commitment to bringing an innovative and interactive gaming experience to players worldwide.
A Visionary Approach to Gaming
At the heart of Activate's success lies a visionary approach to transforming traditional gaming. "Opening our 50th location is more than just a number—it's a testament to this team's incredible vision to reinvent immersive gaming and our players' passion for Activate," stated Adam Schmidt, Co-Founder and CEO of Activate. This philosophy has resonated with players, fueling a loyal community that values both fun and fitness.
Global Expansion Across Continents
Since launching its flagship facility in 2017, Activate has embarked on a remarkable expansion journey. With locations now established in 18 U.S. states and beyond, including exciting venues in Dubai and London, the brand has plans to extend its reach to France, Germany, Norway, Denmark, and Mexico in the near future. Currently, Activate engages more than 3.9 million players globally, aiming to establish 200 locations in the next decade.
Innovative Gameplay
Activate sets itself apart with its unique gameplay that combines physical activity with advanced technology. Players navigate through real-time brain and body challenges in game rooms designed to be immersive and digitally responsive. This innovative platform, highlighted by the viral Mega Grid, has fortified Activate's position as a leader in the leisure market.
Recognizing Achievements
Activate's impressive growth trajectory has not gone unnoticed. The company earned a spot on The Globe and Mail's Top Growing Companies 2024 list, reflecting a staggering 1,105% growth rate over a mere three years. Recently, the brand celebrated its latest opening in Pembroke Pines, Florida, further reinforcing its status as a top contender in the leisure field.
The Future of Activate
As Activate continues to thrive, it remains focused on not only expanding its locations but also enhancing the overall gaming experience for its players. This commitment to innovation has positioned Activate as the #1 Leisure and Entertainment brand on the Financial Times list of The Americas' Fastest Growing Companies 2025, driven by a remarkable 209% compounded annual growth rate since 2020.
Experiencing the Active Gaming Movement
For those curious about Activate's revolutionary gaming experiences, checking out their dynamic offerings is highly encouraged. With immersive environments that promote teamwork as well as healthy competition, Activate appeals to gamers of all ages.
About Activate
Activate is revolutionizing the gaming landscape as the world's first active gaming experience where players #EnterTheGame. The brand embodies a unique fusion of physical activity and gaming, encouraging a healthy lifestyle through engaging and interactive rooms. While the global headquarters is situated in Winnipeg, Canada, Activate proudly operates in over 40 locations across Canada, the U.S., the UK, and the UAE.
Frequently Asked Questions
What is Activate known for?
Activate is known for being the world's first active gaming experience, merging physical activity with gaming.
How many locations does Activate currently have?
Activate has recently opened its 50th location as part of its rapid expansion plans.
What sets Activate apart from traditional gaming?
Activate combines cutting-edge technology with physical challenges, ensuring an immersive and interactive experience for players.
Where is Activate planning to expand next?
Activate has plans to expand to several countries, including France, Germany, Norway, Denmark, and Mexico.
How has Activate been recognized in the industry?
Activate has achieved significant accolades, including ranking on The Globe and Mail's Top Growing Companies list and being recognized by Financial Times as a top leisure and entertainment brand.
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